Business Superbrands
WBS has been voted for three years running as one of the top b2b brands in the UK for quality, reliability, and distinction.
The annual Business Superbrands programme commissions independent research by The Centre for Brand Analysis asking over 1,500 business professionals across the UK, accessed through a YouGov online poll to rate major UK b2b brands.
The votes are combined with those of an independent and voluntary expert council of around 30 senior directors across brand, marketing, and business to produce a list of the top 500 Business Superbrands.
When voting on the brands, both the expert council and the business professionals must consider that
a Business Superbrand has established the finest reputation in its field.
It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise.
In addition, brands are judged for quality, reliability, and distinction.
More...It is no surprise that the high regard in which WBS is held by the international business community has translated into being recognised as a UK Business Superbrand. It is a brand that continues to gain momentum and every year is a more compelling challenger to its often older and more established rivals.
Jumping almost 100 places in the 2008/9 rankings, it is clear that its influence on both experts and business professionals alike is growing.
Stephen Cheliotis
Chief Executive, The Centre for Brand Analysis
Chair, UK Superbrands & CoolBrands Councils
