Our research anticipates future practice and policy and reflects changing priorities in both the public and private sectors.
We work with many different organisations in many different ways. Companies like PepsiCo come to us to recruit graduates directly, others like Virgin offer projects for students, others again, like Deloitte, actually offer teaching support and bring a practitioner's viewpoint to the classroom.
Several of our courses have Boards made up of professionals from the field who give advice and guidance on future development and industry needs. And of course there’s the WBS Board, offering strategic support at the very highest level.
But there are a couple of organisations with whom we have crafted deeper partnerships – relationships that are going to last a while and change the way both parties work.
Royal Shakespeare Company
The Royal Shakespeare Company, in Stratford-upon-Avon, is one such organisation. We have combined our world-class excellence in scholarship and delivering distance learning with their top-flight education programme for teachers. The result is Teaching Shakespeare, the world’s first online development programme for teachers anywhere in the world. Armed with the knowledge in this course, teachers can transform their classroom and their students’ engagement and results.
Another key partnership is with the Design Council, with whom we are working to bring design to the heart of business. Our research, by Professor Stephen Roper, shows that when you weave designers into the process of business, rather than bolting them on at the end, you can see sales rise by up to 20%. So this is research with real impact.
We’re no ivory tower; our research is rooted in reality