An introduction to writing for WBS
Our voice is a key feature of our identity and brand personality. Readers must warm to, trust, and understand us.
How we talk to people, the way we write, helps people understand the core values of WBS. If we are all communicating clearly our message will be stronger.
To help us all write for WBS, this section of our Style Guide covers the areas below:
- Tone of voice
- WBS terminology: how we refer to ourselves and associated WBS terminology
- How to write numbers
- Non UK English: How to use accents, 'foreign' words, and US v UK English
- Grammatical decisions
- Vocabulary: all the fine details, alphabetically.