Research Interests
Marketing aspects of e-business, especially internet marketing , interactive consumer behaviour and IT in marketing communications; marketing of services and role of culture in product selection; and marketing pedagogy.
Teaching in 2012-2013
Executive MBA
- IB847E Service Science: Innovation, Strategy and Marketing
Full Time MBA
- IB9040 Marketing
Global Energy MBA
- IB803G Marketing
Marketing & Strategy
- IB9X30 Research Methods for Marketing and Strategy
Undergraduate
- IB1170 Markets, Marketing and Strategy
Email: David.Arnott@wbs.ac.uk / Tel: 024 765 24487 / Room B3.13b
Biography
Twelve years' experience in field management and marketing with an oil industry service company. Manages undergraduate and postgraduate courses in marketing analysis, marketing communications, and research methods.
Over 90 publications in books, journals (e.g. EJM, IJSIM, ) and conferences, and holder of several 'best paper' awards.
Currently, Academic Director MSc Marketing & Strategy programme.
Recent Publications [all...]
Journal Articles
-
Putit, L. & Arnott, DC.
"Micro-culture and consumers adoption of technology: A need to re-evaluate the concept of national culture"
Academy of Marketing Science Review 11 (2008) -
Arnott, D.C..
"Research on Trust: A Bibliography and Brief Bibliometric Analysis Of The Special Issue Submissions"
European Journal of Marketing 41 (2007): 1203-1240. -
Arnott, D.C..
"Trust - Current Thinking and Future Research"
European Journal of Marketing 41 (2007): 981-987. -
Michaelidou, N., Dibb S and Arnott, D.C..
"Brand switching as a manifestation of variety-seeking behavior"
Advances In Consumer Research 6 (2005): 79-85. -
Michaelidou, N., Arnott, D.C. and Dibb S.
"Characteristics Of Marketing Channels: A theoretical framework"
Marketing Review 5 (2005): 45-59. -
Arnott, D.C..
"The Red Queen: On positioning in dynamic markets"
Marketing Review St. Gallen (2004) -
Arnott, D.C. and Bridgewater SH.
"Internet, Interaction and Implications for Marketing"
Marketing Intelligence And Planning 20 (2002): 86-95. -
Arnott, D.C..
"Book Review: H Ellington, M Gordon, J Fowlie, Using Games & Simulations in the Classroom"
ALT - J 7 (1999): 71-72. -
Baltas, Arnott, D.C. and P Doyle.
"Antecedents and Consequences of Consumer Relationships-Part I"
Journal of Targeting, Measurement and Analysis for Marketing 5 (1997): 199-209. -
Baltas, Arnott, D.C. and P Doyle.
"Antecedents and Consequences of Consumer Relationships-Part II"
Journal of Targeting, Measurement and Analysis for Marketing 5 (1997): 359-364. -
M Fitzgerald and Arnott, D.C..
"Understanding Demographic Effects on Marketing Communications in Services"
International Journal of Service Industry Management 7 (1996): 31-45.
Books
-
M Fitzgerald and Arnott, D.C..
"Marketing Communication Classics"
London (1999) -
DN Angwin, Arnott, D.C. and J Kandayah.
"The Use of Teams in Post-acquisition Management"
London (1998)
Book Chapters
-
Arnott, D.C..
"Website usability and the development of trust"
Clothes Online (2004) -
Arnott, D.C..
"On Preparing a PhD Defence"
Preparing For The Viva Voce (2003): 13-15. -
Arnott, D.C..
"Building Trust On-Line"
The Manufacturing Revolution: Can You See It? (2003): 25-33. -
M Fitzgerald and Arnott, D.C..
"Understanding Demographic Effects in Marketing Communications"
Marketing Communication Classics (1999): 29-41. -
Arnott, D.C..
"Chapter 4: Marketing"
Internet Learning Materials (1998)4 -
C J Easingwood and Arnott, D.C..
"Management of Financial Services Marketing: Issues and Perceptions"
Financial Services Marketing (1997): 28-44.
Other
-
Arnott, D.C..
"Book Review: Games & Simulations in the Classroom"
ALT - J 7 (2000)



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