Staff Directory

Dr João Baptista (John)

Associate Professor of Information Systems

Research Interests

digital work, intranets, digital workplace, smart working, new ways of working, social media, web 2.0, virtual work, collaboration and communication within organisations, institutional theory, organisational trust, IS security

Teaching in 2015-2016


  • IB2420: Digital Business and Workplace Technologies

Information Systems Management & Innovation

  • IB92G0: Digital Business and Workplace Technologies


  • IB1340: Digital Business in Modern Organisations

Executive MBA

  • IB8420: Managing the Digital Workplace

Information Systems & Management Group

Email:  /  Tel: 024 765 24694


João (John) is Associate Professor of Information Systems at Warwick Business School, where he has been since 2006. He also holds a post as Visiting Professor at LUISS Guido Carli University in Rome, Italy. His research and teaching focuses on the organisational use of technology to support communication, collaboration and more broadly digital work. His recent research conceptualises digital work and workplace technologies as new forms of organising and explores new practices and ways of working in modern organisations. He teaches the management of digital workplaces at MSc and MBA levels. He is also the PhD coordinator of the Information Systems and Management Group in the Business School. He is Associate of the Digital Workplace Group where co-created the benchmarking model used to compare the performance of the intranets of more than 60 of the largest companies in the UK and globally.

Before joining WBS in 2006 he was Research and Teaching Assistant at the London School of Economics where he did his PhD in Information Systems and Management. Prior to that John had some high profile roles in the industry. He was Director of New Technologies for the Conservative Party for two years during the general election campaign in 2001. Prior to that, he led the implementation of a large call centre in a leading bank in Portugal (1999-2001) and the implementation of one of largest ticketing operations globally at the World Expo 98 in Lisbon (1996-1998). Personal website:

Recent Publications

Journal Articles

  • Huang J., Baptista J. and Newell S.. "Communicational ambidexterity as a new capability to manage social media communication within organizations"
    Journal of Strategic Information Systems Forthcoming (2015)
  • Mohajerani A., Baptista J., Nandhakumar J.. "Exploring the role of social media in importing logics across social contexts: The case of IT SMEs in Iran"
    Technological Forecasting and Social Change (2014)
  • Subramaniam, N., Nandhakumar, J. and Baptista, J.. "Exploring social network interactions in Enterprise Systems: the role of virtual co-presence"
    Information Systems Journal 23 (2013)
  • Huang, J., Baptista, J. and Galliers, R.. "Reconceptualizing rhetorical practices in organizations: The impact of social media on internal communications"
    Information And Management (2012)
  • Baptista, J., Newell, S. and Currie, W.. "Paradoxical effects of institutionalisation on the strategic awareness of technology in organisations [Two awards: JSIS best paper of 2010 and AIS best paper of 2010]"
    Journal of Strategic Information Systems 19 (2010): 171-183.
  • Baptista, J.. "Institutionalisation as a process of interplay between technology and its organisational context of use"
    Journal Of Information Technology 24 (2009): 305-319.

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