Staff Directory

Dr Mareike Möhlmann

Assistant Professor

Research Interests

Platforms, collaborative consumption, sharing economy, digital trust, algorithmic management, online consumer behaviour, surveys, experiments, structural-equation modelling, quantitative and qualitative research, data science.

Teaching in 2017-2018

MSc Business
  • IB961B: Digital Marketing Technology and Management
Management of IS & Digital Innovation
  • IB9610: Digital Marketing Technology and Management
  • IB94C0: Dissertation MSISDI
  • IB2630: Design Thinking for Digital Innovation

Information Systems & Management Group



Room number: WBS 3.231
Phone: +44 (0) 24765 22801

Mareike joined the ISM group at Warwick Business School in 2016. Previously she worked as a postdoctoral researcher in the IS group of the IOMS Department at the Stern School of Business, New York University, USA (2015-2016). She received her doctoral degree in Business Administration/Management at the University of Hamburg, Germany (2012-2015).

She conducts research in the field of information systems management. Thereby, she draws on interdisciplinary perspectives in marketing (online consumer behavior), and social issues in management. Her research focuses on collaborative consumption or so-called "sharing economy" services, (peer-to-peer) platforms, digital trust, and algorithmic management. Among others, she worked with data from users of car-sharing systems (car2go), accommodation sharing services (Airbnb), online dating apps, ride-hailing services (Uber), and ride-sharing platforms (BlaBlaCar).

Mareike holds a M.Sc. in Management from the London School of Economics, UK, and an B.A. in Communication/Media Science and Political Science from LMU in Munich, Germany. Furthermore, she was a visiting student at the Institut d'Etudes Politiques de Paris (Sciences Po), France.

Before starting her career in academia she worked in international governance for the United Nations (UNEP) in New York on topics such as sustainable development, climate change, and the green economy. She also gained work experience in advertising and marketing.

She received numerous awards and scholarships. She was nominated for the William H. Newman Award for Best Paper Based on a Dissertation (Academy of Management 2015) and received the RESER 2014 Founders' PhD Award for Outstanding Performance as a Young Scholar. Among others she was awarded with a grant of the Fritz Thyssen Foundation in 2015 and a Post-doc Research Grant the German Academic Exchange Service (DAAD) in 2015.

Her work has been published in international journals and presented at numerous international conferences, including ICIS (International Conference on Information Systems) and AOM (Academy of Management).

Her work has been featured in top media outlets such as The Times, The Telegraph, the BBC, the World Economic Forum, The Independent, and many more.

More information on her personal website:


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