Dr Sue Bridgewater

Journal Articles

• Anna Morgan-Thomas and Bridgewater SH. "Internet and Exporting: determinants of success in virtual export channels"
  International Marketing Review 21 (2004): 393-408.
• Arnott, D.C. and Bridgewater SH. "Internet, Interaction and Implications for Marketing"
  Marketing Intelligence And Planning 20 (2002): 86-95.
• Bridgewater SH , S Stray and GC Murray. "The Internationalisation Process of Small, Technology Based Firms"
  Journal of Global Marketing 15 (2001): 7-29.
• Bridgewater SH. "Business to Business Relationship Marketing: An Internet and International Perspective"
  Marketing Review 2 (2001): 169-186.
• Bridgewater SH. "Networks and Internationalisation: the case of the multinational corporations entering Ukraine"
  International Business Review 8 (1999): 99-118.
• Bridgewater SH , McKiernan P and JRC Wensley. "Strategic investment decisions by Western firms in Ukraine: the Role of Relationships in Home and Host Market Networks"
  Journal of East-West Business 1 (1996): 17-35.
• Bridgewater SH. "Assessing the Attractiveness of Turbulent Markets: the Ukrainian Experience"
  Journal of Marketing Management 11 (1995): 785-796.

Books

• Bridgewater, S.. "Football brands"
  Basingstoke (2010)
• Bridgewater, S.. "Football management"
  Basingstoke, Hampshire ; New York (2010)
• Bridgewater SH. "International Marketing Relationships"
  Basingstoke (2002)
• P Doyle and Bridgewater SH. "Innovation in Marketing"
  Oxford (1998)

Book Chapters

• Bridgewater SH. "International Marketing and Globalization in Sport"
  The Marketing of Sport (2006)
• Bridgewater SH. "Alternative Marketing Paradigms and Sport"
  The Marketing of Sport (2006)
• Bridgewater SH , B Sullivan-Taylor, Johnston R., Mattson J. and Millet B.. "The Internationalization Process and the role of learning in small service firms"
  The Process of Internationalization (2004): 211-231.
• Bridgewater SH. "Winners and Losers in the Internet Game"
  The Process of Internationalization (2004): 3-21.
• P Stern, Bridgewater SH and B Wang. "Market Research Issues in China: The Pharmaceutical Industry"
  In Chinese Economic Transition and International Marketing Strategy (2003): 70-83.
• Bridgewater SH and Chen, H. "A Network Theoretical Analysis of the Impact of the Internet on Internationalisation: the Case of SMEs in Hong Kong"
  International Business in the Global Knowledge Economy (2003)
• Bridgewater SH. "Strategic Management in Emerging Markets"
  International Business: Theories, Policies and Practices (2000)14
• Bridgewater SH. "The Internationalisation Process and Types of Firms"
  International Business: Theories, Policies and Practices (2000)7
• Bridgewater SH. "Orange Mobile Phones: The Future is Bright"
  Innovation in Marketing (1998)10
• Bridgewater SH. "Cadbury Schweppes: The Launch of 'Oasis'"
  Innovation in Marketing (1998)2
• Bridgewater SH. "Virgin Direct Personal Financial Services"
  Innovation in Marketing (1998)8
• Bridgewater SH. "First Direct Telephone Banking"
  Innovation in Marketing (1998)9
• Bridgewater SH. "International Selling"
  Handbook of Selling and Sales Strategy (1997)
• Bridgewater SH. "Central and Eastern European Entry Strategies"
  Central and Eastern European Entry Strategies (1995)