Jargon Public Relations has been hired by Amplify Trading, an innovative new proprietary trading company that specialises in training new trading talent for the financial markets. The remit for Jargon PR is to raise awareness of Amplify Trading and the traders being trained by Amplify Trading.

The campaign will include media and blogger relations strategy and will be a high-impact, issues-driven campaign in order to highlight the importance of specialised industry training prior to a career in financial services. Jargon Public Relations will target the UK student, graduate and training media, as well as the business media.

Simon Corbett (MAOS class of 2001), founder and managing director of Jargon PR comments, "Amplify Trading is perfectly placed to take advantage of the unprecedented changes within financial services recruitment. The campaign will enhance credibility and increase awareness by cutting through the noise surrounding training and recruitment."

William de Lucy, director of Amplify Trading comments, "The UK media is an important channel for us to communicate through. Building credibility via the press is a strategic priority for Amplify Trading. Jargon PR was selected due to their insights into the media and previous campaign results."

The campaign will be run by a team of four and will be lead by Simon Corbett, founder and managing director of Jargon Public Relations.

About Jargon Public Relations

Founded in 2008 by Simon Corbett, Jargon Public Relations helps business-to-business technology companies differentiate themselves from their competitors by providing impactful, strategic communications council. Jargon PR places clients at the forefront of the media, raising awareness, communicating key corporate messages and generating interest in their client's products and services to drive sales.