Max McKeown (DLMBA class of 2007) is keenly anticipating publication of his new book next week. The Strategy Book: How to Think and Act Strategically to Deliver Outstanding Results

'It's unusual for a management book to encourage readers to ask uncomfortable questions about their own products, leading to uncomfortable answers, and then to stimulate the inspiration and imagination to address those issues effectively. Max explains a range of perspectives and tools with admirable clarity. However, we don't lose sight of the underlying challenges and risks in strategy development and implementation. This is a book that disturbs and demystifies in a creatively helpful way.'

Professor David A. Buchanan, Cranfield University