Market-driven companies engage multiple approaches to understand the opportunities and threats emerging in their markets, and to predict how customers will react to changes in their marketing strategy.
During the three day programme you will explore the underlying principles of market and service orientations; the processes of relationship-oriented market sensing; and market-led strategic marketing planning and implementation within your role and sector. The programme is delivered via a mixture of lectures, interactive and experiential sessions and case studies including:
• Developing a Service Focus • Understanding Market Orientation • Appreciating Market Sensing • Valuing Relationships • Energizing Planning • Implementing Market Driven Strategic
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Who leads the programme?
Leif Brandes is Assistant Professor of Marketing and Behavioural Science at WBS. He is currently working on a variety of research projects in the areas of customer word of mouth and organizational behaviour.