The Warwick Luxury and Innovation Hub Launch

The Warwick Luxury & Innovation Hub Launch
"Luxury in the Global Market"

At Warwick University, following the success of the Leverhulme-funded Luxury Network, Professors Qing Wang and Giorgio Riello have launched the Luxury & Innovation Hub.

This new initiative is aimed to promote evidence-based debate and generate new insights on this important interface between luxury and innovation and provide a meeting point and network opportunity for academia and industry.

The Luxury & Innovation Hub will be formally launched with an afternoon dedicated to luxury and global markets, comprising keynote speeches and a roundtable panel discussion. The afternoon will conclude with the launch of the book Luxury: A Rich History (OUP, 2016) authored by Profs Giorgio Riello and Peter McNeill, in association with Oxford University Press.

Schedule

14:00     Arrival and registration
14:30     Welcome
Qing Wang - Professor of Marketing and Innovation, Warwick Business School
14:45     Keynote Speakers
Nicole Wang - Director, Ogilvy Public Relations Worldwide, Beijing
Karin Haferkorn - Public Relations & Social Media Director, Maserati Middle East, India & Africa
15:30     Break
16:00     Panel
Steve Aldridge - Executive Creative Director and Chairman, Partners Andrew Aldridge
Karin Haferkorn - Public Relations & Social Media Director, Maserati Middle East, India & Africa
Peter McNeill - Professor of Design History, University of Technology Sydney
Simon Petherick - Managing Director, The House of Britannia
Giorgio Riello - Professor of History | Director, Warwick Institute of Advanced Study
Paurav Shukla - Professor of Luxury Brand Marketing, Glasgow Caledonian University
Qing Wang - Professor of Marketing and Innovation, Warwick Business School
17:00     Book Launch and Networking

With

Nicole Wang
Director, Ogilvy Public Relations Worldwide, Beijing
Nicole has 13 years' experience in PR and marketing, working with clients such as Montblanc, Prada, VERTU, Swarovski, Beijing SKP, Nokia, Google, Wrigley, Taikoohui, Nestle, and Fanye.
Nicole won the Integration of Tradition & New Media award at IPRA Golden Worlds 2015, and the Media Innovation (Bronze) award at the Effie Awards Great China in 2011. She was also the strategy consultant for Shenzhen Fashion Week 2016.

Qing Wang
Professor of Marketing and Innovation, Warwick Business School
Qing has held visiting professor positions at Duke University, Tsinghua University, INSEAD and Sun Yat-Sen University. She was awarded a higher doctorate (DSc.) by the University of Warwick in 2014 for her outstanding contribution to social sciences research.
Prof Wang has consulted for companies in the UK, US and China, and acts as an expert advisor and board member for several technology and luxury companies.She was a finalist in the Asia Professional Awards in the UK in 2015, and holds the position of Associate Editor for Journal of Research in Interactive Marketing.

Giorgio Riello
Professor of Global History and Culture, Director of the Institute of Advanced Study, University of Warwick
Giorgio is the author of A Foot in the Past (OUP 2006) and Cotton: The Fabric that Made the Modern World (CUP 2013). In 2011 he was awarded the prestigious Philip Leverhulme Prize. He has been a visiting fellow at Stanford University, and The National University of Australia, and a visiting professor at The European University Institute, and Columbia University. Prof Riello's recent book Luxury: A Rich History (co-authored with Peter McNeil) was published by Oxford University Press in 2016.

Peter McNeil
Professor of Design History, University of Technology Sydney, and Distinguished Professor, Aalto University
Peter's anthology Shoes: A History from Sandals to Sneakers (with co-editor Dr G Riello) was described in The Observer as "an exceptionally beautiful and wide-ranging history of footwear". His most recent publications are Fashion Writing and Criticism (2014) with Sanda Miller and Luxury: A Rich History (2016) with Giorgio Riello.

Simon Petherick
Managing Director, The House of Britannia
Simon read Modern History at Merton College, Oxford. Following a period working in the Government’s Central Office of Information on national and international campaigns, he formed his own marketing company in 1994. Simon went on to win a five-year marketing contract with the Royal Parks Agency, managing all revenue-generating activities in Hyde Park and other London Royal Parks. In 2001, his company acquired Her Majesty the Queen’s dressmaker, Hardy Amies Limited, and Simon became Managing Director in the Savile Row house. Mr Petherick has extensive first-hand experience and knowledge of the British luxury goods sector, and a strong track record in the negotiation of acquisitions.

Paurav Shukla
Professor of Luxury Brand Marketing, Glasgow Caledonian University London
Paurav's career began in industry, and he continues to work with industry as a researcher, practitioner and advisor. He has delivered corporate training, teaching and consulting assignments for organisations in Europe, Asia and North Africa, and has been actively involved in funded research projects. Prof Shukla is widely published in top-tier academic journals, edited books, and case studies. Popular accounts of his work have appeared in the Sunday Times, Luxury Society, Business Week, National Post of Canada, and LiveMint Wall Street Journal. He has been involved as a guest editor for journals, conference chair, and track chair for prestigious conferences.

Karin Haferkorn
Public Relations & Social Media Director, Maserati Middle East, India & Africa
Karin has over 14 years of experience in the automotive industry. Following two years with Audi in e-business and Sales for China in Germany, Regional Development in Singapore, as well as Sales & Marketing in the United Arab Emirates, she headed up the PR department for Audi in the Middle East for over eight years. She has been in charge of Maserati’s PR and Social Media for the Middle East, India & Africa region, as well as South East Asia & Pacific, since 2014. She completed her Warwick MBA in 2015 with a thesis titled "Sustainability in Luxury Markets – The case of Maserati" earning a Distinction overall.

The Warwick Luxury and Innovation Hub Launch

The Warwick Luxury & Innovation Hub Launch"Luxury in the Global Market"

The Warwick Luxury & Innovation Hub Launch
"Luxury in the Global Market"