David Arnott
- Principal Teaching Fellow - Marketing
Biography
Twelve years' experience in field management and marketing with an oil industry service company. Manages undergraduate and postgraduate courses in marketing analysis, marketing communications, and research methods.
Over 90 publications in books, journals (e.g. EJM, IJSIM, ) and conferences, and holder of several 'best paper' awards.
Currently, Academic Director MSc Marketing & Strategy programme.
Research interests
Marketing aspects of e-business, especially internet marketing , interactive consumer behaviour and IT in marketing communications; marketing of services and role of culture in product selection; and marketing pedagogy.
Teaching activity this year
Masters Portfolio
- IB92P0 Strategic Brand Management
- IB94G0 Marketing Communications module leader
- IB98P0 Advanced Marketing Management module leader
- IB9X30 Research Methods for Marketing and Strategy module leader
- XX9MFA Marketing Formative Assessment module leader
Undergraduate
- IB1170 Markets, Marketing and Strategy module leader
Warwick MBA
- IB803G Marketing module leader
- IB803Z Market Analysis
- IB9040 Market Analysis module leader
- IB9R50 Marketing Communications module leader
Publications
Journal articles
- Micro-culture and consumers adoption of technology: A need to re-evaluate the concept of national culture. Academy of Marketing Science Review 11 (2008) (Published).
- Research on Trust: A Bibliography and Brief Bibliometric Analysis Of The Special Issue Submissions. European Journal of Marketing 41 (2007): 1203-1240.
- Trust - Current Thinking and Future Research. European Journal of Marketing 41 (2007) (Published): 981-987.
- Characteristics Of Marketing Channels: A theoretical framework. Marketing Review 5 (2005) (Published): 45-59.
- Brand switching as a manifestation of variety-seeking behavior. Advances In Consumer Research 6 (2005): 79-85.