Publications featuring Qing Wang

Publications

Book chapters

  • Mutum, D. and Qing, W. Consumer generated advertising in blogs. Handbook of research on digital media and advertising: user generated content consumption. Ed. Eastin, M. S., Daugherty, T. and Burns, N. Hershey, PA: Information Science Reference, 2010. Chapter 13. 248-261.
  • Qing Wang. The Production and Use of ICTs in China. Knowledge Societies: Information Technology for Sustainable Development. Ed. R. Mansell and U. Wehn. Oxford University Press, 1998.
  • Qing Wang and von Tunzelmann N. A Study of the R&D/marketing Interface Using SAPPHO Methodology. New Technology-based Firms in the 1990s, Vol. 5. Ed. Ray Oakey and Wim During. Paul Chapman Publishing, 1998. 152-168.
  • Professor Qing Wang. , n.p., n.d.

Journal articles

  • Martin Liu, Qing Wang. Double-Standard or Effective Positioning: What Factors Influence Consumers Authenticity Evaluation of Off-shore Manufactured Brands? International Journal of Research in Marketing (2011) (Under Review).
  • Wang, Q., Collinson, S. and Wu, X. The rise of Chinese technology-based firms: new institutional and market contexts for innovation. International Journal of Innovation Management 14 (2010): v-x.
  • Wang, Q., Alexander, A. and Lynch, J. G., Jr. After the box has been opened: goal orientation as the driver of new product usage and the moderating effects of product knowledge and perceived newness. Advances In Consumer Research 37 (2010).
  • Wang, Q., Dacko, S. and Gad, M. Factors influencing consumers evaluation and adoption intention of really-new products or services: prior knowledge, innovativeness and timing of product evaluation. Advances In Consumer Research 35 (2008): 416-422.
  • Leong Yow Peng and Qing Wang. Effects of Customer Beliefs on Relationship Marketing Tactics and Customer Attitude on Switching Intention in a Competitive Service Industry. Advances In Consumer Research VII (2007): 293-303.
  • Qing Wang. Chinas Leap into the Information Age: Innovation and Organisation in the Computer Industry. Technovation (2004): 173-174.
  • Nick von Tunzelmann and Qing Wang. An Evolutionary View of Dynamic Capabilities. Economie Appliquee 6 (2003): 33-64.
  • Qing Wang. Consumer Learning Through Using and the Role of Prior Knowledge in the Situation of Really New Products. Advances In Consumer Research VI (2003): 376-380.
  • Qing Wang and Elisa Montaguti. R&D/marketing interface and new product entry strategy. Marketing Intelligence And Planning 20 (2002): 82-85.
  • Qing Wang. Chinas industrial technology: market reform and organisational change. Research Policy 30 (2001): 1160-1161.
  • Qing Wang. R&D/marketing Interface in a firms Capability-building Process: Evidence from Pharmaceutical Firms. International Journal of Innovation Management 1 (1997): 23-52.
  • Qing Wang. The Exploitation of a Multidisciplinary Approach in Studying the R&D/marketing Interface with some Empirical Evidence. International Journal Of Technology Management 11 (1996): 369-379.
  • Professor Qing Wang.

Reviews

  • Qing Wang. Chinas Leap into the Information Age: Innovation and Organization in the Computer Industry. , n.p., 2003.
  • Qing Wang. Chinas Industrial Technology: Market Reform and Organisational Change. , n.p., 2001. 1160-1161.
  • Qing Wang and von Tunzelmann, N. Technological Concentration, review of John Suttons book on Technology and Market Structure: theory and history (the MIT Press) , n.p., 2000.

Conference proceedings

  • Liu, M. J. -Y. and Wang, Q. Double standard or sensible positioning: what factors influence consumers authenticity evaluation of off-shore manufactured brands? Association for Consumer Research Asia-Pacific Conference. Hyderabad, India, 2009.
  • Wang, Q., Alexander, D. and Lynch, J. G., Jr. After the box has been opened: the effect of goal orientation on consumers' new product usage experience. The Association for Consumer Research Annual North American Conference. Pittsburgh, USA, 2009.
  • Martin Jen-Yuan Liu and Qing Wang. Issues of Authenticity in Brand Licensing and the Use of Mental Visual Imagery in Authenticity Judgment. European Marketing Academy Conference Proceedings. , 2007.
  • Lara Spiteris-Cornish, Qing Wang and Amitava Chattopadhyay. Post-Purchase Psychological Processes in Impulse Buying. European Marketing Academy Conference Proceedings. Iceland, 2007.
  • Yang, Yan, Qing Wang, Guisheng Wu and Hengyuan Zhu. The Dynamic Relationship between Strategic Orientation and Product Innovation Performance and the Effect of the Environmental Conditions. 15th International Product Development Management (IPDM) Conference. Hamburg, 2007.
  • Qing Wang, S Dacko and Marwa Gad. When Evaluating a New Service or Product for Possible Adoption, Does Timing Affect Consumers Adoption Likelihood? Proceedings of the Marketing Science Conference. Singapore, 2007.
  • Hengyuan Zhu, Ligang Yan, Guisheng Wu and Qing Wang. The interactive effect of consumer lifestyle and product characteristics and the implication for product positioning: An exploratory study of Chinese mobile charging packages. Proceedings of the British Academy of Management 2007 Annual Conference. Warwick University, Coventry, UK, 2007.
  • Qing Wang, Marwa Gad and Scott Dacko. Factors Influencing Consumers Evaluation and Adoption Intention of Really-New Products or Services: Prior Knowledge, Innovativeness and Timing of Product Evaluation. Association of Consumer Research. Memphis, Tennessee USA, 2007.
  • Martin Jen-Yuan Liu and Qing Wang. Authenticity and Consumers Attitude Formation towards Licensed Brands. Proceedings of the 3rd Asialics Conference. Tongji University, Shanghai, China, 2006.
  • Qing Wang, Scott Dacko and Marwa Gad. When Evaluating a New Service or Product for Possible Adoption, Does Timing Affect Consumers Adoption Likelihood? European Marketing Academy Conference Proceedings. University of Reykjavik, Iceland, 2006.
  • David Alexander, John G. Lynch, Jr. and Qing Wang. Temporal Instability in Consumers Acquisition Intentions for Really-New Products. Society for Consumer Psychology 2006 Conference Proceedings. , 2006.
  • Martin Jen-Yuan Liu and Qing Wang. Mental Visual Imagery, Authenticity and Consumers Attitude Formation towards Licensed Brands. Proceedings of the Association for Consumer Research North America Annual Conference. Orlando, U.S, 2006.
  • Lara Spiteris-Cornish and Qing Wang. Have time to think: the effect of time on post-purchase thought processes and Behaviour in on-line impulse buying. Invited Panel presentation, the seventh International E-commerce Conference. Xian, 2005.
  • Qing Wang and Leong Yow Peng. Conceptual framework for longitudinal study on relationship marketing in building customer retention and customer acquisition. EIASM Workshop on Relationship marketing. , 2004.
  • Qing Wang. How Consumers extract Utility from Really New Products. Proceedings of the Association for Consumer Research North American Annual Conference. Toronto, 2003.
  • Qing Wang and Nick von Tunzelmann. Consumer Capabilities, producer capabilities and radical innovation. Proceedings of the 31st European Marketing Academy Conference. Braga, Portugal, 2002.
  • Qing Wang and von Tunzelmann, N. Complexity and Capability: The dynamics of Firm-Consumer Interaction. Proceedings of the 30th European Marketing Academy Conference: Rethinking European Marketing. Bergen, Norway, 2001.
  • Von Tunzelmann, N and Qing Wang. Resources and capabilities in a context of radical change. Proceedings of the Penrosian Legacy Conference. Fontainebleau, France, 2001.
  • Qing Wang and von Tunzelmann, N. Regional systems and national policies in Chinas system of innovation. Proceedings of the Nelson and Winter Conference. Aalborg, Denmark, 2001.
  • Qing Wang and von Tunzelmann, N. From Intra- to Inter-firm Complexity. Proceedings of the Knowledge Management Conference. Warwick University, 2000.
  • Qing Wang. Functional Integration of R&D and Marketing in a Firms Capability-building Process: Case Studies of Drug Innovation Projects. Proceedings of the Sixth International Conference on Management of Technology, IAMOT. Goteborg, Sweden, 1997.
  • Qing Wang, Hansen, K.L. and von Tunzelmann, N. Firms Evolution from a Functional Organisation to a Process Organisations. Proceedings of the 1st International Conference on Technology Policy and Innovation. Macau, 1997.
  • Qing Wang and von Tunzelmann, N. The Evolution of Firm Structure and Technological Complexity. Proceedings of the British Academy of Management Annual Conference. London Business School, 1997.
  • von Tunzelmann, N and Qing Wang. The Dimensions of Complexity in Production and Management. Proceedings of the Seventh International Forum on Technology Management. Kyoto, 1997.
  • Qing Wang. The interface between firm strategy and government policy in high technology industry. Proceedings of the 2nd Science and Technology Conference for Young Overseas Scholars. Beijing, China, 1995.
  • Qing Wang. A feasibility study into the provision of direct flight support services for the aeronautic market. Proceedings of IAMOT annual conference. Gothenberg, 1994.

Working papers

  • David Alexander, John G. Lynch Jr., and Qing Wang. As Time Goes By: Warm Intentions and Cold Feet for Really New vs. Incrementally New Products. Working Paper (2007) (Published): 3-23.
  • Qing Wang. Nature of the RandD/Marketing Interface in the Product Innovation Process - A Case of the UK Pharmaceutical Industry. Warwick Business School Research Papers (1992).
[63 publications listed, including promoted]
For staff only: edit profile.