Sue Bridgewater
- Associate Professor of Marketing & Strategy Director, Centre for Management in Sport
BA (Durham), MBA (Warwick), PhD (Warwick)
Biography
Previously international brand manager with Nairn-Forbo and new products manager, Unilever. Academic Director of The Warwick MBA by distance learning 1999-2002. Director of the Certificate course for football managers and teaches blue-chip clients including Chrysalis, HSBC, Prudential, KPMG, RHM and the Football Association, League Managers' Association and the Professional Footballers' Association.
Research interests
branding; international marketing; marketing and strategy in professional sports; football clubs as brands; leadership in sport.
Publications
Book chapters
- International Marketing and Globalization in Sport. The Marketing of Sport. Ed. Chadwick, Simon. London: FT Prentice Hall, 2006.
- Alternative Marketing Paradigms and Sport. The Marketing of Sport. Ed. Simon Chadwick. London: FT Prentice Hall, 2006.
- The Internationalization Process and the role of learning in small service firms. The Process of Internationalization. Ed. Michael Mayer, Trevor Bucks. London: Palgrave Macmillan, 2004. 211-231.
- Winners and Losers in the Internet Game. The Process of Internationalization. Ed. McDonald, F, Mayer, M and Buck, T. Basingstoke: Palgrave, 2004. 3-21.
Journal articles
- Internet and Exporting: determinants of success in virtual export channels. International Marketing Review 21 (2004): 393-408.
