Sue Bridgewater
- Associate Professor of Marketing & Strategy, and Director of the Centre for Management in Sport
BA (Durham), MBA (Warwick), PhD (Warwick)
Room C2.18
Warwick Business School
The University of Warwick
Coventry
CV4 7AL
United Kingdom
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Biography
Previously international brand manager with Nairn-Forbo and new products manager, Unilever. Academic Director of The Warwick MBA by distance learning 1999-2002. Director of the Certificate course for football managers and teaches blue-chip clients including Chrysalis, HSBC, Prudential, KPMG, RHM and the Football Association, League Managers' Association and the Professional Footballers' Association.
Research interests
branding; international marketing; marketing and strategy in professional sports; football clubs as brands; leadership in sport.
Teaching activity this year
Executive Education
- IB3G50 Managing People & Personal Effectiveness module leader
- IB3G60 Operations and Project Management module leader
- IB3G70 Strategy and Finance module leader
- IB3G80 Marketing and Media module leader
- IB3G90 Final Presentation module leader
Masters Portfolio
- IB98P0 Advanced Marketing Management
Undergraduate
- IB2090 Marketing Analysis
- IB3680 International Business Strategy
- IB3850 Marketing Analysis
- IB3880 International Marketing module leader
Warwick MBA
- IB8260 International Marketing module leader
- IB94J0 International Marketing
Publications
Books
- Football management. Basingstoke, Hampshire ; New York: Palgrave Macmillan, 2010.
- Football brands. Basingstoke: Palgrave Macmillan, 2010.
Book chapters
- Alternative Marketing Paradigms and Sport. The Marketing of Sport. Ed. Simon Chadwick. London: FT Prentice Hall, 2006.
- International Marketing and Globalization in Sport. The Marketing of Sport. Ed. Chadwick, Simon. London: FT Prentice Hall, 2006.
- The Internationalization Process and the role of learning in small service firms. The Process of Internationalization. Ed. Michael Mayer, Trevor Bucks. London: Palgrave Macmillan, 2004. 211-231.