Publications featuring Sue Bridgewater

Publications

Books

  • Bridgewater, S. Football brands. Basingstoke: Palgrave Macmillan, 2010.
  • Bridgewater, S. Football management. Basingstoke, Hampshire ; New York: Palgrave Macmillan, 2010.
  • Bridgewater SH. International Marketing Relationships. Basingstoke: Palgrave, 2002.
  • P Doyle and Bridgewater SH. Innovation in Marketing. Oxford: Butterworth Heinemann, 1998.

Book chapters

  • Bridgewater SH. International Marketing and Globalization in Sport. The Marketing of Sport. Ed. Chadwick, Simon. London: FT Prentice Hall, 2006.
  • Bridgewater SH. Alternative Marketing Paradigms and Sport. The Marketing of Sport. Ed. Simon Chadwick. London: FT Prentice Hall, 2006.
  • Bridgewater SH. Winners and Losers in the Internet Game. The Process of Internationalization. Ed. McDonald, F, Mayer, M and Buck, T. Basingstoke: Palgrave, 2004. 3-21.
  • Bridgewater SH , B Sullivan-Taylor, Johnston R., Mattson J. and Millet B. The Internationalization Process and the role of learning in small service firms. The Process of Internationalization. Ed. Michael Mayer, Trevor Bucks. London: Palgrave Macmillan, 2004. 211-231.
  • Bridgewater SH and Chen, H. A Network Theoretical Analysis of the Impact of the Internet on Internationalisation: the Case of SMEs in Hong Kong. International Business in the Global Knowledge Economy. Ed. Young S, Clegg, J and Greaves, I. Palgrave, 2003.
  • P Stern, Bridgewater SH and B Wang. Market Research Issues in China: The Pharmaceutical Industry. In Chinese Economic Transition and International Marketing Strategy. Ed. I. Alon. Prager: Westport, 2003. 70-83.
  • Bridgewater SH. Strategic Management in Emerging Markets. International Business: Theories, Policies and Practices. Ed. Tayeb, M H. FT Pearson, 2000. Chapter 14.
  • Bridgewater SH. The Internationalisation Process and Types of Firms. International Business: Theories, Policies and Practices. Ed. Tayeb, M H. FT Pearson, 2000. Chapter 7.
  • Bridgewater SH. Cadbury Schweppes: The Launch of 'Oasis' Innovation in Marketing. Butterworth Heinemann, 1998. Chapter 2.
  • Bridgewater SH. Orange Mobile Phones: The Future is Bright. Innovation in Marketing. Butterworth Heinemann, 1998. Chapter 10.
  • Bridgewater SH. First Direct Telephone Banking. Innovation in Marketing. Butterworth Heinemann, 1998. Chapter 9.
  • Bridgewater SH. Virgin Direct Personal Financial Services. Innovation in Marketing. Butterworth Heinemann, 1998. Chapter 8.
  • Bridgewater SH. International Selling. Handbook of Selling and Sales Strategy. London: Butterworth-Heinemann, 1997.
  • Bridgewater SH. Central and Eastern European Entry Strategies. Central and Eastern European Entry Strategies. Ed. P Chadraba. New York: Haworth Press, 1995.

Journal articles

  • Dr Sue H Bridgewater. Challenges for Black Football Managers. Work, Employment And Society (2010) (Submitted).
  • Bridgewater, S., Kahn, L. and Goodall, A. Substitution between managers and subordinates: evidence from British football. Labour Economics forthcoming (2010) (Under Review).
  • Anna Morgan-Thomas and Bridgewater SH. Internet and Exporting: determinants of success in virtual export channels. International Marketing Review 21 (2004): 393-408.
  • Arnott, D.C. and Bridgewater SH. Internet, Interaction and Implications for Marketing. Marketing Intelligence And Planning 20 (2002): 86-95.
  • Bridgewater SH , S Stray and GC Murray. The Internationalisation Process of Small, Technology Based Firms. Journal of Global Marketing 15 (2001): 7-29.
  • Bridgewater SH. Business to Business Relationship Marketing: An Internet and International Perspective. Marketing Review 2 (2001): 169-186.
  • Bridgewater SH. Networks and Internationalisation: the case of the multinational corporations entering Ukraine. International Business Review 8 (1999): 99-118.
  • Bridgewater SH , McKiernan P and JRC Wensley. Strategic investment decisions by Western firms in Ukraine: the Role of Relationships in Home and Host Market Networks. Journal of East-West Business 1 (1996): 17-35.
  • Bridgewater SH. Assessing the Attractiveness of Turbulent Markets: the Ukrainian Experience. Journal of Marketing Management 11 (1995): 785-796.
  • Dr Sue H Bridgewater.

Reports to government

  • Bridgewater SH. Football League Management Trends. Report for League Managers Association (2007).

Conference proceedings

  • Bridgewater SH and Arnott, D.C. The internet and international markets: Benefits and barriers. UK Academy of International Business. Londonderry, N Ireland, 2004.
  • Morgan-Thomas, A and Bridgewater SH. Does your E-model work? European International Business Conference. Copenhagen, 2003.
  • Bridgewater SH , S Stray and Arnott, D.C. Brand Values in Professional Sports: Premiership Footbal Clubs in the UK. 31st European Marketing Academy. , 2002.
  • Bridgewater SH and Arnott, D.C. The Internet As A New Channel To Market: Implications for International Marketing. 29th European Marketing Academy Conference Proceedings. Rotterdam, 2000.
  • Bridgewater SH and Arnott, D.C. Internet as a new channel to market: implications for International Marketing. EMAC. Rotterdam, 2000.
  • Bridgewater SH. Proceedings of the Academy of International Business UK Conference. Proceedings of the Academy of International Business UK Conference. City University, 1998.
  • Bridgewater SH and JRC Wensley. Networks in Emerging Markets: The Experiences of Multinational Corporations in Ukraine. Proceedings of the 27th European Marketing Academy Conference. Stockholm, 1998.
  • Bridgewater SH , Morris C and GC Murray. Oligopolistic Rivals or Inter-related Actors: The Explanatory Power of Competitive Strategy and Network Theory for Investment in a High Risk Country. Proceedings of the AIB Conference. Leeds, 1997.
  • Arnott, D.C., Bridgewater SH , Dibb S, P Doyle, JS Freeman, Melewar TC, VF Shaw, LP Simkin and P Stern. Marketing - Progress, Prospects, Perspectives. Proceedings of the 26th EMAC Conference. Warwick Business School, Warwick, 1997.
  • Bridgewater SH , Morris C and GC Murray. The Internationalisation of Small High Technology Firms: Mode and Market Choice. Working Paper given at the BAM Conference. LBS, 1997.
  • Bridgewater SH , GC Murray and Morris C. The Internationalisation of Small, High-technology Firms. Proceedings of the Academy of International Business Annual Conference. Aston University, 1996.
  • Bridgewater SH and JRC Wensley. Should We Stay or Should We Go Now?: The Actions and Reactions of Multinational Corporations in Ukraine. Proceedings of the European Marketing Academy. Budapest, 1996.
  • Bridgewater SH. Researching Turbulent Markets: Methodological Challenges. Academy of International Business Conference. Bradford, 1995.
  • Bridgewater SH. Assessing the Attractiveness of Turbulent Markets: the Ukrainian Experience. Proceedings of the Marketing Educators Group. Bradford, 1995.
  • JRC Wensley, Bridgewater SH and McKiernan P. Strategic Investments by Western Firms in Markets in Transition. The Changing European Environment. UK AIB Conference, UMIST, 1994.
  • Bridgewater SH , McKiernan P and JRC Wensley. Strategic Investment by Western Firms in Markets in Transition: the case of Ukraine. Proceedings of the Academy of International Business. UMIST, 1994.
  • Bridgewater SH , McKiernan P and JRC Wensley. Assessing the Risks and Opportunities of Investment in Ukraine. British Academy of Management Conference. Lancaster, 1994.
  • Bridgewater SH. Entry and expansion decisions in East and Central Europe: the role of relationships with host market stakeholders. Marketing Education Group Conference - Emerging Issues in Marketing. Loughborough, 1993.
  • Bridgewater SH. The role of existing relationships in western firms entry and expansion decisions in Ukraine. British Academy of Management Conference - The Crafting of Management Research. Open University/Cranfield, 1993.
  • Bridgewater SH , McKiernan P and JRC Wensley. Strategic Investment Decisions by Western Firms in Ukraine: The Role of relationships in Home and Host Market networks. Proceedings of the Strategies for Entering Eastern Europe Conference. Vienna, 1993.
  • Bridgewater SH. Networks in Markets in Transition: the Case of Ukraine. Proceedings of the 10th IMP Conference. Groningen, n.d.
  • Bridgewater SH. Prospectors in an Uncertain Market Environment: The Entry Choices of Multinational Corporations in Ukraine. British Academy of Management Conference. Sheffield, n.d.
  • Bridgewater SH. Building Positions in Global Networks: the Entry Choices of Multinational Corporations in Ukraine. Proceedings of the 11th IMP Conference. UMIST, UK, n.d.
  • Bridgewater SH and Arnott, D.C. Does Internet overcome barriers to International Markets? EMAC. Bergen, n.d.
  • Van den Bergh and Bridgewater SH. The Impact of the Euro on Pricing Strategy: The Case of the Consumer Electronics Industry. European Marketing Academy Conference. Braga, Portugal, n.d.
  • Bridgewater SH and Chen, H. A Network Theoretical Analysis of the Impact of the Internet on Internationalisation. Academy of International Business UK Conference. University of Central Lancashire, n.d.
  • Morgan-Thomas, A and Bridgewater SH. Winners and Losers in the Internet Game. Academy of International Business UK Conference. , n.d.
  • Bridgewater SH. Benefits and Barriers of Internet in International Marketing. AIB UK Conference. University of Ulster, n.d.
  • Bridgewater SH. International Football Brands in China. Sport Business. Birkbeck College, London, n.d.

Working papers

[68 publications listed]
For staff only: edit profile.