Temi Abimbola
- Associate Professor of Marketing
PhD (Aston)
Biography
Temi Abimbola's research has been published in a number of refereed journals. She has several years of industry experience and teaches courses in the areas of brand & organisation identity, entrepreneurial marketing and customer behaviour.
She has also commented on a number of radio and television programme including BBC Midlands Today and News 24 on brand, organisation identity, reputation and customer behaviour.
Research interests
Branding, organisation identity and reputation; Entrepreneurial and Small Business Marketing, Marketing Strategy
Selected research projects
- Rapide Communications Ltd - Innovation voucher scheme: Aston University, August 2009 - September 2009.
- Promotion of Civil Society Dialogue between EU and Turkey: Ankara University, November 2007 - April 2009.
Only selected externally-funded projects are listed here.
Teaching activity this year
Masters Portfolio
- IB92P0 Strategic Brand Management module leader
Undergraduate
- IB2060 Introduction to Business Studies module leader
Warwick MBA
- IB803G Market Analysis module leader
- IB91E0 Strategic Brand Management module leader
Publications
Journal articles
- Born Global Enterprises from Emerging Economies: The Effect of Entrepreneurial Marketing on Performance. International Marketing Review 26 (2009) (Published): 439-452.
Journal editorships
- Brand, Organisation Identity and Reputation: Bold Approaches to Big Challenges. Journal of Brand Management (2009).
