Temi Abimbola
- Associate Professor of Marketing
PhD (Aston)
Room C2.07
Warwick Business School
The University of Warwick
Coventry
CV4 7AL
United Kingdom
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Biography
Temi Abimbola's research has been published in a number of refereed journals. She has several years of industry experience and teaches courses in the areas of brand & organisation identity, entrepreneurial marketing and customer behaviour.
She has also commented on a number of radio and television programme including BBC Midlands Today and News 24 on brand, organisation identity, reputation and customer behaviour.
Research interests
Branding, organisation identity and reputation; Entrepreneurial and Small Business Marketing, Marketing Strategy
Selected research projects
- Rapide Communications Ltd - Innovation voucher scheme: Aston University, August 2009 - September 2009.
- Promotion of Civil Society Dialogue between EU and Turkey: Ankara University, November 2007 - April 2009.
Only selected externally-funded projects are listed here.
Teaching activity this year
Masters Portfolio
- IB92P0 Strategic Brand Management module leader
- IB98P0 Advanced Marketing Management
- IB9X30 Research Methods for Marketing and Strategy
Undergraduate
- IB3H30 Forms of Identity
Warwick MBA
- IB91E0 Global Branding module leader
- IB9S40 Marketing Strategy module leader
Publications
Book chapters
- Virtue base leadership in the United Kingdom and Nigeria. Ethical leadership: global challenges and perspectives. Ed. Millar, C. and Poole, E. Basingstoke: Palgrave Macmillan, 2011 (Published). Chapter 8. 135-147.
Journal articles
- Conceptualising the Notion of Corporate Brand Journal of Product and Brand Management 19 (2010): 410-422.
- The effects of entrepreneurial marketing on born global performance. International Marketing Review 26 (2009) (Published): 439-452.