Publications featuring Temi Abimbola

Publications

Book chapters

• Abimbola, K. and Abimbola, T. Virtue base leadership in the United Kingdom and Nigeria. Ethical leadership: global challenges and perspectives. Ed. Millar, C. and Poole, E. Basingstoke: Palgrave Macmillan, 2011 (Published). Chapter 8. 135-147.

Journal articles

• Dr Temi Abimbola, Oktemgil, M., L. Wright, and K. Kooli. Brand Managers Perceptions, Key Success Factors and Brand Performance: A Market Based Comparative Investigation. European Journal of Marketing Not available yet (2012) (Under Review).
• Dr Temi Abimbola, Dr Tayo Otubanjo Mr. O. Amujo. Conceptualising the Notion of Corporate Brand Journal of Product and Brand Management 19 (2010): 410-422.
• Abimbola, T. Expressive Organisation, Global Ethics and Customer Value Creation: Stakeholder Perspectives. Journal Of Business Ethics (2010) (Forthcoming).
• Kocak, A. and Abimbola, T., The effects of entrepreneurial marketing on born global performance. International Marketing Review 26 (2009) (Published): 439-452.
• Abimbola, T. E-marketing and Consumer Psychology: Emerging Themes, Towards a Conceptual Framework. Journal of Marketing Management (2009) (Under Review).
• Abimbola, T and Kocak, A. SMEs as Expressive Organizations-A Resource-Based Perspective. Qualitative Market Research 10 (2007): 416-430.
• Abimbola, T and Vallaster, C. Brand Organisational Identity and Reputation in SMEs a Overview. Qualitative Market Research 10 (2007): 341-348.
• Abimbola, T, Kocak, A and Ozer, A. Consumer Brand Equity in a Cross Cultural Replications: An Evaluation of a Scale. Journal of Marketing Management 23 (2007): 157-173.
• Christodoulides, G, De Chernatony, L, Furrer, O, Shiu, E and Abimbola, T. Conceptualising and Measuring the Equity of Online Brands. Journal of Marketing Management 22 (2006): 799-826.
• Abimbola, T. Brand Management. Journal of Brand Management 13 (2006).
• Abimbola, T. Branding as Competitive Strategy for Demand Management for SMEs. Journal of Research in Marketing & Entrepreneurship 3 (2001): 97-106.
• Dr Temi Abimbola.

Reviews

• Dr Temi Abimbola. , n.p., 2011.
• Dr Temi Abimbola. What's Your Story: Storytelling to Move Markets, Audiences, People and Brands, FT-Pearson, 2009, BR. , n.p., 2009. 304-305.

Conference proceedings

• Abimbola, T. and Worth, C. Exploring the relationships between brands, media sentiments in market capitalization in 32 FTSE-350 firms. 5th International Conference of the Academy of Marketings Brand, Identity and Corporate Reputation SIG. Cambridge, UK, 2009.
• Abimbola, T. e-marketing and consumer psychology: emerging themes, towards a conceptual framework. The 6th Customer Research Academy Workshop. Manchester Business School, 2008.
• Abimbola, T and Kocak, A. Born Global SMEs at the Interface between Marketing and Entrepreneurship. UIC International Research Conference on Marketing and Entrepreneurship. Swedish Businss School, Stockholm, Sweden, n.d.
• Abimbola, T. Conceptualizing and Measuring the Role of Brand, Organizational Identity and Reputation in SME Competitiveness. 4th International Colloquium of AM's Brand, Corporate Identity and Reputation SIG. Emory Goizueta Business School, n.d.

Theses

• Dr Temi Abimbola. CONSUMER BRAND EQUITY: A MODEL FOR THE MEASUREMENT, ANALYSIS AND EVALUATION OF CONSUMER PERCEIVED VALUE. Aston, 2003.