Publications featuring Yansong Hu

Publications

Journal articles

• Hu, Y., McLoughlin, D. Creating new market for industrial services in nascent fields. Journal of Services Marketing (2012) (Forthcoming).
• Hu,Y., McLoughlin, D. Managing Quality and Network Effects in the High-tech Market: the Case of Research and Development Tools in Life Science Industry. International Journal of Innovation Management (2011) (Accepted).
• Hu, Y., McLoughlin, D. Modifications and innovations to research solutions in the lab: a study on the post-adoptive usage behaviors of life scientists. Technovation (2011) (Accepted).

Conference proceedings

• Hu, Y. A Study on a Technology Innovation (Best Paper Award, Marketing and Technology Track) AMA Winter Marketing Educators Conference. Austin, 2011.
• Hu, Y., McNamara, P., McLoughlin, D. From Invention to Innovation: Technology Licensing by New Ventures in the Biopharmaceutical Industry. 2011 INFORMS Marketing Science Conference. Houston, 2011.
• Hu, Y. and Van den Bulte, C. Social networks, status, and the adoption of new research tools. 2010 INFORMS Marketing Science Conference. Cologne, Germany, 2010.
• Hu, Y. Mapping the application domains for innovation tools. Research Symposium on Marketing and Entrepreneurship 2009. Chicago, Illinois, USA, 2009.
• Hu, Y. Marketing in a networked world. Academic Research Forum of the 32nd Product Development & Management Association's (PDMA) Annual International Conference. Florida, 2008.
• Hu, Y and McLoughlin , D. The Emergent Knowledge Systems and Co-shaping of Innovative Tools for Life Science Explorations - The Analysis on Research Toolkit Market. AMA Winter Marketing Educators Conference. San Diego, 2007.
• Hu, Y. Diffusion of Innovations in Nascent Industrial Fields (Invited presentation) Marketing Science Institute/University of Southern California Pre-conference on Accelerating Market Acceptance in a Networked World. University of Southern California, Los Angeles, 2007.
• Hu, Y and McLoughlin , D. Global Diffusion of a Radical Innovation in Life Science: A Longitudinal Study on Adopter Networks (Winner of the M.Wayne Delozier Best Conference Paper Award) Academy of Marketing Science Annual Conference. Florida, 2007.
• Hu, Y and McLoughlin , D. The Community Dynamics of Lead Users: The Case of User Toolkits for Innovation. AMA Summer Marketing Educators Conference. Washington D.C, 2007.
• Hu, Y and McLoughlin , D. Technology Evolution and Market Emergence: An Analysis on User Toolkit for Life Science Innovation. Academy of Management Annual Meeting. Philadelphia, 2007.
• Hu, Y and McLoughlin , D. A Network Perspective on User-led Innovation in Nascent Field. 23rd Industrial Marketing and Purchasing Conference. Manchester University, 2007.
• Hu, Y and McLoughlin , D. Interactions of Market Actors and Service Dominant Marketing Logic. 14th International Colloquium on Relationship Marketing. Leipzig University, 2006.
• Hu, Y and McLoughlin , D. The Evolution of Technology and Emergence of New Market Niche. 22nd Industrial Marketing and Purchasing Conference. Bocconi University, 2006.
• Hu, Y. Organizing Networks to Create New Market. 21st Industrial Marketing and Purchasing Conference. Erasmus University Rotterdam, 2005.

Working papers

• Hu, Y., Van den Bulte, C. Non-Monotonic Status Effects in New Product Adoption: Theory and Evidence of Middle-Status Anxiety and Middle-Status Conformity. Working Paper (2012).

Theses

• Yansong Hu. MARKETING IN A NETWORKED WORLD: INNOVATION IN LIFE SCIENCE TOOLKITS. Honorable Mention in AMA TechSIG Dissertation Competition;PDMA Dissertation Competition Finalist, 2008.