Football Brands

Authored by Sue Bridgewater

The media increasingly refer to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with football clubs seem to parallel the relationship between consumer and brand in the broader marketing sphere. This book delves deep into the world of the lucrative business of sports branding.

This book explores the highly lucrative nature of football and sports branding using leading edge research in an accessible way, based on unparalleled access into Football Clubs and Football Bodies.

ISBN: 0230232531