Strategic Marketing

Strategic Marketing, by David W Cravens (Texas Christian University) and WBS Professor Nigel Piercy has just reached the milestone of a 10th edition.

Published by McGraw-Hill, the book is one of the global best-sellers in this field and is adopted for marketing programmes at many business schools throughout the world.

With new case studies and extended coverage of issues like social media and corporate social responsibility, Strategic Marketing provides influential coverage of this topical and challenging field of management studies for marketing students and teachers.