Strategic Marketing

09 October 2012 • New book

Strategic Marketing, 10th editionStrategic Marketing, by David W Cravens (Texas Christian University) and WBS Professor Nigel Piercy has just reached the milestone of a 10th edition.

Published by McGraw-Hill, the book is one of the global best-sellers in this field and is adopted for marketing programmes at many business schools throughout the world.

With new case studies and extended coverage of issues like social media and corporate social responsibility, Strategic Marketing provides influential coverage of this topical and challenging field of management studies for marketing students and teachers.


Useful information? Share this page with your friends and colleagues...

Explore our company information and connect with students, staff and WBS alumni on business network site LinkedIn.

We run an active group with over 20,000 members for current students, staff and alumni. If that's you, join the WBS LinkedIn group now.

We also maintain a group catering to prospective students - if you're thinking of joining us at WBS in the future, why not join the group now?

What's the big deal about big data?: The potential of Big Data to help identify links between data from the real and online world is immense according to Suzy Moat and Tobias Preis of Warwick Business School.

WBS reaching new heights at The Shard: WBS reaches new heights after completing its agreement to open a London base at The Shard.

Browse our videos on YouTube »

Join us, or see our latest posts:
Find us on Google+

Follow us, or view our latest posts on Instagram:
Join us on Instagram »