The Research Network on Marketing, Innovation and Chinese Economy

The Research Network on Marketing, Innovation and Chinese Economy (MICE) is directed by its founder, Qing Wang, Professor of Marketing and Innovation, and Associate Dean of WBS.

It explores key issues at the interface of marketing and innovation, in the context of emerging and fast-growing economies like China and India. It engages academics, businesses, and policymakers in the various activities from research idea generation, funding support, research dissemination to provision of advisory and consultancy services for companies and governments.

Technological innovations with strong market orientation are an important source of growth for firms and economies worldwide. Firms at the leading edge of innovation tend to dominate world markets and promote the international competitiveness of their home economy.

It is recognised that emerging and fast growing economies like China and India have so far relied mostly on their cost advantages and abundance of human resources, instead of sophisticated technological and marketing skills and capabilities. However, different emerging economies also have their unique strengths and weakness due to their specific historical, political and cultural characteristics. Even within a country, regional and cultural differences have to be understood if businesses can survive and prosper. Yet, most existing studies on firms' innovation and marketing capabilities have been conducted in the western context. Only a few studies have addressed innovation capabilities of firms in emerging economies such as China and India, which have played increasingly important role in the world economy. Even fewer studies have linked firms' technological capabilities with marketing capabilities to understand their impact on sustainable economic growth of these countries.

Against this background, the aim of the MICE network is to:

provide analyses on the strengths, weaknesses, opportunities and challenges facing emerging economies, particularly China and India
investigate contextual and country specific factors that influence firms' marketing and innovation capabilities in these economies
explore and establish key issues in this field through themed workshops, conferences and forums
seek funding support and collaboration from national, international and industrial sources to conduct empirical and applied research on these issues
provide advisory and consultancy services on specific issues relevant to businesses and governments operating in these economies.

Current academic network members

UK

Professor Qing Wang (Director), Professor Daniel Read, Professor Paul Stoneman, Professor Richard Taffler, Dr Madhumita Banerjee, Dr Scott Dacko, David Elmes, Dr Hongwei He, Dr Yansong Hu, Dr Dilip Mutum, and Dr Christopher Olivola, WBS
Professor John Bessant, Imperial College Business School
Professor Jaideep Prabhu and Dr Yongjiang Shi, University of Cambridge
Professor Nick von Tunzelmann, Professor Joe Tidd, and Stephen Flowers, SPRU, Sussex University

China

Professor Jian Gao, Professor Hengyuan Zhu, and Professor Xudong Gao, The School of Economics and Management,Tsinghua University
Professor Xiaobo Wu, Professor Jin Chen, and Dr Jun Jin, School of Management, Zhejiang University
Professor Jianxing You, Professor Dajian Zhu, Professor Yanmei Zhu, and Dr Rufei Ma, The School of Economics and Management, Tongji University
Professor Qingyun Jiang and Professor Weiying Jing, Fudan Management School, Fudan University

Singapore

Professor Amitava Chattopadhyay, Haiyang Yang, INSEAD

MICE microsite