WBS Professor in print again in Harvard Business Review
In brief24 June 2010
WBS Professor Loizos Heracleous appears in the July-August issue of Harvard Business Review; his research also featured in the April issue.
In the issue for April 2010 his paper The Myth of Shareholder Capitalism addressed the issues behind the US-based Kraft take-over of British chocolate makers Cadbury.
In the current issue, his research focuses on Singapore Airlines. Singapore Airlines' Balancing Act, co-authored with Jochen Wirtz, finds out why this airline's service is better than its rivals, yet its costs are lower.
The article can be accessed here, although subscription or payment is required for the full article.
In the issue for April 2010 his paper The Myth of Shareholder Capitalism addressed the issues behind the US-based Kraft take-over of British chocolate makers Cadbury.
In the current issue, his research focuses on Singapore Airlines. Singapore Airlines' Balancing Act, co-authored with Jochen Wirtz, finds out why this airline's service is better than its rivals, yet its costs are lower.
The article can be accessed here, although subscription or payment is required for the full article.
See more:
http://www.wbs.ac.uk/news/in-brief/2010/03/31/WBS/experts/write