Professor Nigel Piercy wins Outstanding Paper award

Nigel Piercy, Associate Dean for Masters Programmes, and Professor of Marketing & Strategy at WBS, has been awarded the Outstanding Paper Award for 2011 by the Journal of Business & Industrial Marketing for his paper Evolution of Strategic Sales Organizations in Business-to-Business Marketing. (Vol 25, Issue 5)

The Journal of Business & Industrial Marketing provides academics who are teaching marketing and directors and executives of marketing with new ideas concerning business-to-business marketing.