Effects of product recalls
Opinions5 October 2007
Professor Bob Johnston, commenting on the damage to a brand caused by product recalls:
"Companies can get away with this once or twice in a period of time - and I'm not sure how long that period would be - but not more than that. There's no doubt they [product recalls] do undermine a brand, but it's not the 'going wrong' per se which can damage an image. It's how the company deals with it."
Read the full article in the magazine of the Institute of the Motor Industry.
"Companies can get away with this once or twice in a period of time - and I'm not sure how long that period would be - but not more than that. There's no doubt they [product recalls] do undermine a brand, but it's not the 'going wrong' per se which can damage an image. It's how the company deals with it."
Read the full article in the magazine of the Institute of the Motor Industry.
