Future Top Football Managers Start Here

Meet the new intake of Warwick Business School's renowned Certificate in Applied Management course, which has seen graduates including Mark Hughes and Stuart Pearce (a future England manager?) joined in the Premiership by rising star Aidy Boothroyd of Watford.

Aidy said of the course: "The idea is to take good practice from business and other sports, things like dealing with the media, project management, organising finances, which make you more prepared. The course is the best one I've ever been on."

Leeds Manager Kevin Blackwell is also on record as saying The Certificate in Applied Management should be compulsory for any aspiring manager and he couldn't have done his job without it.

The programme is designed to provide managers and potential managers with the business and personal management skills they will need for the increasingly fraught business of football management. As Stuart Pearce puts it "I appreciate that the most important thing is to get good results, but to me the bottom line is the more education you can give yourself, and the more preparation you can do, the less chance of failing. That's my philosophy."

Warwick Business School was commissioned by the Professional Footballers' Association, the League Managers' Association, and the Football Association to provide a qualification to sit alongside the Football Association's mandatory UEFA Pro Licence. It is designed to develop the management skills of footballers who are in or who want to take on football management roles.

The full list of the new intake is as follows:

Colin Calderwood
Billy Davies
Les Ferdinand
Paul Ince
Steve Hodge
Paul Davis
Darren Ferguson
Paul Hart
Barry Hunter
Chris Beech
Alan Irvine
Joe Joyce
Stuart McCall
David Oldfield
Andy Preece
Chris Ramsay
Lee Richardson
Peter Shirtliff
Steve Thompson
Jason With

Programme Director Dr Sue Bridgewater of Warwick Business School said "Since we began working with the LMA, PFA and FA in March 2002, the world of the football manager seems to have become even tougher. Finances are tighter than ever and that puts additional pressures on managers. If anything the media spotlight has intensified and the fans still expect success, right now, whatever pressures the club may be under.

"There is no one style of successful football manager. We are not trying to build a 'designer football manager', nor could we if we tried. It is crucial in today's environment, though, that football managers can motivate players on the pitch and have a toolkit of management skills to help them with all aspects of the job."

PFA Chief Executive Gordon Taylor said "The role of the modern football club manager has changed considerably - the high profile nature of the industry now requires that players considering a career in football management need high quality management training."

The League Managers' Association Chief Executive, John Barnwell, believes that players appointed to run clubs need time to develop a good understanding of the pressures involved in management. He said "It is extremely difficult to make this move without formal training and not one which I would recommend. All future managers should have advanced coaching licences and go through this management course to prepare them for a very difficult profession."
A Windows Media file.


One of Europe's largest business schools and the largest department of the highly-rated University of Warwick, WBS is fully accredited. Our teaching is rated excellent and 75 percent of our research is rated at 3* and above, placing us 3rd in the UK.
Over 8,000 students from 130 countries currently study here. Their interaction with top faculty creates a multicultural learning environment, enhanced by outstanding teaching and study facilities and a top-quality campus.
Our teaching covers the full range of business education, from undergraduate and masters degrees to the Warwick MBA, doctoral research, and executive education.

Ends (515 words) - released 3.00pm, 5 June 2006

To follow up this release: