New intake for WBS Certificate in Applied Management for football professionals
Latest press releases"There is no one style of successful football manager. We are not trying to build a 'designer football manager', nor could we if we tried" Dr Sue Bridgewater says of this year's Certificate in Applied Management for football professionals, taught at Warwick Business School.
Sue is the Academic Director of this programme, and Associate Professor of Marketing & Strategic Management. Her research interests include football clubs as brands, branding, marketing and strategy in professional sports, and strategic management of football.
Past graduates of the course include Aidy Boothroyd, Mark Hughes, Brian Laws, Sean O'Driscoll, and Stuart Gray.
Boothroyd said of the course "The idea is to take good practice from business and other sports, things like dealing with the media, project management, organising finances, which make you more prepared. The course is the best one I've ever been on."
Warwick Business School was commissioned by the Professional Footballers' Association, the League Managers' Association, and the Football Association to provide a qualification to sit alongside the Football Association's mandatory UEFA Pro Licence. The programme is designed to provide managers and potential managers with the business and personal management skills they will need for the increasingly fraught business of football management.
Sue comments on the class about to graduate, "A number of this year's players have become managers since they started the course, including Paul Ince, Darren Ferguson, Lee Richardson, and Stuart McCall."
The new intake includes
Last year's graduates include
Sue is the Academic Director of this programme, and Associate Professor of Marketing & Strategic Management. Her research interests include football clubs as brands, branding, marketing and strategy in professional sports, and strategic management of football.
Past graduates of the course include Aidy Boothroyd, Mark Hughes, Brian Laws, Sean O'Driscoll, and Stuart Gray.
Boothroyd said of the course "The idea is to take good practice from business and other sports, things like dealing with the media, project management, organising finances, which make you more prepared. The course is the best one I've ever been on."
Warwick Business School was commissioned by the Professional Footballers' Association, the League Managers' Association, and the Football Association to provide a qualification to sit alongside the Football Association's mandatory UEFA Pro Licence. The programme is designed to provide managers and potential managers with the business and personal management skills they will need for the increasingly fraught business of football management.
Sue comments on the class about to graduate, "A number of this year's players have become managers since they started the course, including Paul Ince, Darren Ferguson, Lee Richardson, and Stuart McCall."
The new intake includes
- Nigel Adkins, Manager Scunthorpe
Wayne Allison, Coach Chesterfield
Bob Bloomer, Assistant Manager Cheltenham
Keith Downing, Coach Cheltenham
Sean Dyche, Player Northampton
Steve Guinan, Player Hereford
Rob Kelly, Assistant Manager Preston
Neil McDonald, Manager Carlisle
Darren Moore, Player Derby
Jon Rudkin, Academy Manager Leicester
Dean Saunders, former Wales and Aston Villa striker
Steve Weaver, Assistant Manager Wrexham
Phil Robinson, Manager Stafford Rangers
Geraint Williams, Manager Colchester United
David Moss, Academy Manager Swansea City
Marcus Browning, Player Bournemouth
Jim Gannon, Manager Stockport
Last year's graduates include
- Paul Ince, Manager Macclesfield
Darren Ferguson, Manager Peterborough
David Oldfield, Coach Stafford Rangers
Chris Ramsay, Academy Coach Tottenham
Chris Beech, Youth Team Coach Bury
Joe Joyce, Academy Director Newcastle
Les Ferdinand
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