What is the Impact of Changing a Football Manager?

New research from Dr Sue Bridgewater highlights the problems which occur when clubs change managers.

Popular myth would have it that a football manager "is never more than six games away from the sack." Certainly, football managers tend to be dismissed when they have had a poor run of results –although occasionally the trigger may be pulled after a victory or may be prompted by something other than results.

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Sue Bridgewater
Associate Professor of Marketing & Strategy, and Director of the Centre for Management in Sport

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See more:
http://www.wbs.ac.uk/downloads/news/2009/10/what-is-the-impact-of-changing-football-manag.pdf


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