WBS professor invited onto Board of new Academy of Indian Marketing
Latest press releasesNigel F Piercy, Professor of Marketing & Strategy and Associate Dean (The Warwick MBA) at WBS has been invited to become a member of the International Advisory Board for the new Academy of Indian Marketing (AIM).
AIM is the first membership-based, national marketing academic association in India, with a distinctive focus on marketing for emerging markets, including but not limited to India, and a goal of fostering academic research unique to emerging markets. The new academy will hold its first international conference in New Delhi in December 2010 under the theme "Emerging Markets in the New World Order - The Paradigm Shift". Piercy is the UK Track Chair for the conference.
AIM is the first membership-based, national marketing academic association in India, with a distinctive focus on marketing for emerging markets, including but not limited to India, and a goal of fostering academic research unique to emerging markets. The new academy will hold its first international conference in New Delhi in December 2010 under the theme "Emerging Markets in the New World Order - The Paradigm Shift". Piercy is the UK Track Chair for the conference.
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