What is the impact of changing football manager?

Archived Article • 09 March 2012 • Press release

The Case of Chelsea FC

The number of managers who have occupied the hotseat at the Premier League clubs currently contesting the Champions League differs dramatically. Manchester United have had Sir Alex Ferguson in charge since 1986, before the formation of the Premier League, whereas Chelsea and Manchester City have both seen a far greater number of managers come and go.

Dr Sue Bridgewater, WBS Associate Professor of Marketing & Strategy, has carried out research into professional football management for the League Managers Association (LMA) for some years now. Her latest report, focusing on the Premier League and Chelsea in particular, is available through the link below.

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