The Behavioural Science group at WBS focuses on the interaction between the natural science and social science approaches to understanding behaviour. The group is highly interdisciplinary, using methods drawn from psychology, economics, philosophy, mathematics and statistics. The group conducts basic research, but is also heavily involved in applications for business and policy.
Behavioural science asks fundamental questions including:
These kinds of questions are of fundamental importance to firms, governments, and society.
Head of Group Professor Gerard P Hodgkinson