International Business

The international business environment is complicated by pressures for firms to globalise, to overcome cultural barriers, and to accept high levels of risk in some markets. In this module you will explore the challenges of international business and the strategic issues facing firms in this environment.

Topics usually covered include:

Globalisation
Global competitive advantage
Market entry mode
Cross-border mergers and acquisitions
Culture and international business
Emerging market economies
International joint ventures
International corporate governance
Knowledge transfer in multi-national enterprises.

By the end of this module, you will have:

A critical awareness of major issues associated with the development of international business strategy
Gained an understanding of major trends in globalisation and the factors influencing international investment
The ability to perform a country analysis and compare business opportunities across different market contexts
Developed an understanding of, and be able to apply concepts and skills relevant to, the problems of managing overseas operations
The ability to develop a market-entry strategy, and understand the process of negotiating local investment options with host-Governments.

There are other elective modules available in this field.