Marketing through Social Media

Develop your understanding of social media, a fast-growing, ever-evolving, and innovative space that, despite its increasing ubiquity, is not well understood from a strategic marketing perspective.

Gain an appreciation that social media has changed marketing, advertising, and communication and explore how it fits in to a company's traditional integrated marketing strategy. Examine the current consumer landscape and the strategic opportunities and challenges that social media affords marketers who are concerned with how to efficiently and effectively communicate their brands to their target markets.

By the end of this module, you will have explored:

what do we mean by social media and Web 2.0
what do they mean for marketing and business in general
the components of a successful social media strategy
how these channels can be used effectively in marketing programmes
when they should, and should not, be used
how social media can be used as part of a broader marketing strategy and marketing communications
how you will know your strategy is working.

There are other elective modules available in this field.