Strategy & Practice

In this module you will deal with the key analytical frameworks used in strategy and focus on how to put into practice the strategies emerging from their use.

You will learn to understand and implement 'strategy'' at both the level of the individual business unit, competitive strategy, and at the corporate level where you are managing the long-term direction of the whole business.

You will explore the basic analytical concepts, frameworks, and methods used in setting long-term direction for the firm along with the difficulties frequently found in implementing strategy. You will gain an integrated approach to business seeing not only the overall strategic intent, but also the differentiated and distinct contributions that different functions and teams make.

Topics usually covered include: