UK partners

Our research anticipates future practice and policy and reflects changing priorities in both the public and private sectors.

We work with many different organisations in many different ways. Companies like PepsiCo come to us to recruit graduates directly, others like IBM offer projects for students, others again, like Deloitte, offer teaching support and bring a practitioner's viewpoint to the classroom. And of course there’s the WBS Board, offering strategic support at the very highest level.

Design Council
Our collaborative research projects on Leading Business by Design, conducted by Dr Pietro Micheli, show that design is playing an increasingly strategic role in many organisations. Research by Professor Stephen Roper, shows that involving design throughout the new product development process greatly impacts innovation and profitability.

Executive Education
We partner with a range of organisations to deliver tailored executive education solutions, specific to organisational development needs. Our partners include:

Bank of England
Birmingham Airport
EDF Energy
Yorkshire Bank
The Midcounties Co-operative
Chief Fire Officers Association


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