Staff Directory

Dr Emma McDaid

Assistant Professor of Accounting

Research Interests

My research interests centre on the use of algorithms in practices of control in organisations, institutions and in society, particularly in the context of technology or platform organisations. This also includes, but is not limited to:

Algorithms and the future of work and employment;
Algorithms and crowdbased technology in the healthcare sector and
Online ratings, reviews and the nature of crowdbased accountability

Teaching in 2020-2021

Distance Learning MBA
  • IB801P: Accounting and Financial Management
Evening Executive MBA (London)
  • IB701N: Accounting and Financial Management
Executive MBA
  • IB7010: Accounting and Financial Management
Full Time MBA
  • IB9030: Accounting & Financial Management

Accounting Group

Email:  /  Tel: 024 765 23775  /  Room: 1.202


I joined Warwick Business School as an Assistant Professor in 2019. I hold an MPhil and PhD from UNSW Business School in Australia.

My PhD examines the international ride-sharing organisation Uber. It investigates the construction and enactment of accounting control in the field of the platform organisation, as it governs millions of individuals worldwide. It was generously supported by the Sasakawa Young Leaders Fellowship and has been nominated for the UNSW Deans prize for Outstanding Research.

Prior to entering academia, I received my professional qualification with PwC in Dublin (Chartered Accountants Ireland) and over the following years, held finance positions within the telecommunications industry (Digicel Telecommunications in Fiji and Australia), the online travel industry (, now in Australia) and within the recruitment sector for the multinational labour hire firm Randstad.


Journal Article

Join the conversation

WBS on social media