Digital Transformation of Sales

Morning schedule

• Welcome and introduction: Overview of the programme and getting to know the group.
• The digital sales strategy canvas: taking a systematic approach to
  transforming sales funnel processes.

Afternoon schedule

• Sales analytics: Using predictive and prescriptive analytics to inform sales funnel processes.
• Your sales transformation initiative 1: Defining your personal initiative to advance in your professional context.

Evening schedule

• Networking evening and industry insights.

Morning schedule

• Sales force automation: Using automation tools to speed-up sales funnel processes.
• Artificial intelligence in sales: Demystifying the hype and
  understanding the potential.

Afternoon schedule

• Online sales channels: Using e-commerce and platforms to complement traditional sales funnel processes.
• Your sales transformation initiative 2: Focusing on your personal initiative to prioritise relevant topics and development.

Evening schedule

• Cohort dinner at a local restaurant.

Morning schedule

• Building a digital sales culture: Building the organisational culture required to succeed in sales in an increasingly digital world.
• Leading the digital transformation of sales: Understanding and dealing with resistance to change.

Afternoon schedule

• Your sales transformation initiative 3: Reviewing your progress, and individual presentations of initiatives with feedback.
• Wrap-up and feedback: Summary and opportunity to provide feedback on the course.

Completion

• You will return to your organisation with a digital sales plan.