Digital Transformation of Sales

Programme structure

Over three consecutive days you will learn both theory and practice, while working on your personal digital transformation initiatives. The course will include guest speakers, who will share their experience of driving digital transformation.

Day 1

  • The digital sales strategy canvas
  • Sales analytics
  • Your sales transformation initiative

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Day 2

  • Sales force automation
  • Artificial intelligence in sales
  • Online sales channels
  • Your sales transformation initiative

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Day 3

  • Building a digital sales culture
  • Leading the digital transformation of sales
  • Your sales transformation initiative

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Themes covered during the course 

Three learning principles:

  • Frameworks: Understand the key digital trends affecting the market 
  • Best practice: Analyse how leading sales organisations are transforming themselves 
  • Problem-led: Deliver on your personal digital transformation initiatives

You will learn about the technologies that will shape the sales function of the future, including: 

  • Sales analytics 
  • Sales force automation 
  • E-commerce and platforms 
  • Artificial intelligence 
  • Visual reality