Strategic Innovation in Practice

Course content

Over three distinct days you will learn both theory and practice, while working on your personal innovation initiatives. The course will include case studies, interactive tools and discussion, to create specific outcomes for your organisation. 

The course will be taught online through live delivery, via our bespoke platform my.wbs, which powers our highly ranked Distance Learning MBA. This will allow immediate actionable learning, and group interaction.

Day 1

14 March 2023

Live lectures: 

  • Understanding the sources and consequences of creative destruction 
  • Linking entrepreneurial orientation to organisational performance
  • Exploring the innovation value chain
  • Developing an innovation strategy 
  • Exploring ambidexterity.

Interactive tools: 

  • Examining your organisation’s entrepreneurial orientation 
  • Exploring the innovation value chain 
  • Exploring ambidexterity.

Case study discussions:

  • Innovation and sustainability in a former state-owned enterprise
  • Systematic innovation processes work, including city government.

Day 2

21 March 2023

Live lectures: 

  • Why is this so difficult? The dominant logics, innovator’s dilemma, and the winner’s curse 
  • Business models, lean startup process.

Simulation exercise: 

  • Prioritising and developing innovative opportunities.

Case study discussions:

  • Emerging business opportunities at IBM.

Day 3

28 March 2023

Live lectures: 

  • Stimulating innovative employee behaviours in organisations 
  • Culture for corporate entrepreneurship 
  • Exploring Creativity and design thinking.

Interactive tools:

  • Assessing the environment for intrapreneurship 
  • Performing a culture audit.

Case study discussions:

  • Haier purpose – creating an entrepreneurial ecosystem approach
  • W.L. Gore & Associates – an entrepreneurial culture.


What do leaders do in entrepreneurial organisations to build a sense of urgency and willingness to take risks?


What are the processes for identifying, prioritising, developing and testing entrepreneurial opportunities in established organisations?


How do you develop an innovation strategy?

Organisational culture

How can culture shape an organisation's capacity to be innovative and entrepreneurial?

Learning outcomes

  • Learn the key aspects of organisational context that drive an innovation strategy and its execution.
  • Discover contemporary tools and processes for identifying new ideas for value creation, opportunity evaluation, and developing and testing ideas.
  • Explore what user-centric design and innovation mean in practice and what the implications are for organisational culture and design.
  • Learn how leadership and organisational culture shape an organisation's capacity for being innovative and entrepreneurial.
  • Apply tools for gathering data-based insights about innovative capabilities in organisations.
  • Analyse any organisational context for its innovative capabilities (strategy, processes and culture) and be prepared to make evidence-based recommendations.