Speaker Profile
Anne-Marie Gayer, Senior Brand Manager, Birds Eye Ltd
"I studied business and economics in Trinity College Dublin, followed by a Masters in the Smurfit Business School. My first job was on the graduate program with Kerry Foods in Ireland where I worked on the insights team developing future strategies with McDonalds and Starbucks. I then relocated to Leeds and London with numerous roles in category development across all retailers on the own brand and branded dairy business including Cheestrings.
After 5 years with Kerry I joined Birds Eye in a category development role moving to marketing two years ago. I started by marketing career working on one of the most iconic assets in the company, Captain Birds Eye and in June this year I helped Birds Eye launch in to meat free with our new Green Cuisine brand".
Bookings
We encourage all of our guests to book in advance to avoid any disappointment on the day. Warwick students can register for this event on myadvantage here.
Staff, alumni and external guest should email MiS@wbs.ac.uk to book onto the event.
MiS Background
The Marketing Insight Series (MiS) was co-founded by Dr Laura Chamberlain and Faye Neivens during the 2017-18 academic year, with the intention of ‘bridging the gap between academia and industry’ at the University of Warwick. MiS is an unprecedented suite of events ranging from top industry speakers to skills workshops and student challenges.
Since its inception, MiS has hosted over 60 industry speakers across a variety of events, held on campus at the University of Warwick and at WBS London at The Shard. We have developed a strong network of MiS Experts who work for a range of sectors and well-known brands such as Birdseye, L’Oréal, Virgin Holidays, Unilever and Jaguar Land Rover. MiS helps prepare students for the working world of marketing by developing their skills, building on lessons learned in the classroom and introducing them to new career paths.
Our ambition is to give attendees more varied and deeper insights into the world of marketing and the careers they may not have considered before. As a result of MiS, students have had the opportunity to take part in international competitions and have secured internships, placement roles and graduate jobs. Beyond this, students have developed invaluable skill sets and knowledge about the current hot topics in marketing.