Using behavioural science and design to solve problems together

Developed in the Behavioural Science group at Warwick Business School, Nudgeathon aims to produce solutions to major problems within your organisation by drawing on insights and methods from behavioural science, as well as from psychology, economics, design and the performing arts.

A powerful tool to untangle complex problems and develop new ideas, Nudgeathon uses the power of ‘crowdsourcing’ to solve problems. From nudging consumer behaviour in financial projects for the Australian Treasury, to strengthening the local economy in Göteborg, Sweden, to encouraging conversations around Prostate Cancer to aid earlier diagnosis, Nudgeathon can be applied to issues in any sector, organisation, or culture. So far the WBS team have run around two dozen Nudgeathons across four continents.

To find out more about tailoring a Nudgeathon to your organisation, please download a brochure or contact the team:

+44 (0)24 7652 4395 

Client/partner organisation and problem addressed


  • Which?: Building financial resilience
  • NHS: Early diagnosis of atrial fibrillation
  • GöteborgsLokaler: Strengthening the local economy
  • World Bank: Increasing tech entrepreneurship among youth
  • The Behavioural Insights Team (UK Cabinet Office), Ogilvy & Mather: Increasing uptake of folic acid supplements by women of childbearing age
  • Coventry City of Culture, Coventry City Council: Increasing social prescribing
  • The Health Foundation: Improving hand hygiene in hospital wards
  • National Autonomous University of Mexico (UNAM), PUMAGUA: Reduce plastic bottle litter

Download our Nudgeathon brochure to find out more about previous Nudgeathons.


What challenges can a Nudgeathon address? More Less

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