Developed in the Behavioural Science group at Warwick Business School, Nudgeathon aims to produce solutions to major problems within your organisation by drawing on insights and methods from behavioural science, as well as from psychology, economics, design and the performing arts.
A powerful tool to untangle complex problems and develop new ideas, Nudgeathon uses the power of ‘crowdsourcing’ to solve problems. From nudging consumer behaviour in financial projects for the Australian Treasury, to strengthening the local economy in Göteborg, Sweden, to encouraging conversations around Prostate Cancer to aid earlier diagnosis, Nudgeathon can be applied to issues in any sector, organisation, or culture. So far the WBS team have run around two dozen Nudgeathons across four continents.
To find out more about tailoring a Nudgeathon to your organisation, please download a brochure or contact the team:
+44 (0)24 7652 4395
Download our Nudgeathon brochure to find out more about previous Nudgeathons.