This module will give you new techniques for defining marketing strategies that deliver sales and profit growth. You will gain practice in understanding the value customers require, segmenting B2B markets, prioritising high-potential customers, and crafting better value propositions. You will also learn about best practice in business solutions, B2B channel strategies, and key account management.
In the current environment, it is more important than ever to focus the limited available resources for maximum impact. By the end of the module, you will understand key tools for achieving that, by prioritising key segments and identifying your sources of differentiation in each.