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The Warwick Executive Diploma
in B2B Marketing

Why WBS

The Executive Diploma in B2B Marketing has been designed to offer immediate impact and long term development for individuals and organisations.

Benefits to you

  • You will develop the skills and abilities to be more agile, whilst gaining an understanding of how to lead your organisation’s marketing strategy in a complex global business environment

  • You will learn the strategic marketing approaches to company direction and culture, enabling you to use frameworks in practice and produce organisational-wide transformational outcomes

  • You will enhance your leadership and negotiation abilities both internally and externally

  • Taught in London, with only twelve days away from work over one year.

Benefits to your organisation

  • The Executive Diploma in B2B Marketing is designed to deliver learning which will be immediately applicable to the strategic challenges of your organisation

  • The individual assessments you undertake are an opportunity to take on specific organisational challenges

  • Your increased knowledge, ideas and awareness will have a positive impact on your teams, and your organisation

  • Your organisation will benefit from new knowledge and ideas, without you taking significant time away from your usual responsibilities.

Excelling at teaching and research
WBS research is at the cutting-edge of business thinking. Led by Professor John M. Rudd, The Marketing group is one of the newest subject groups at WBS, with an approach to ‘look at things differently’ which is applied throughout their research and teaching. The Marketing Group Faculty regularly publish in top-tier scholarly journals in areas such as strategic marketing, sales management, services marketing, retailing, consumer behaviour, technology and product innovation.

The Marketing Group is also home to the award-winning series, The Marketing Insight Series (MiS), which aims to bridge the gap between academia and industry, with an unprecedented suite of events ranging from top industry speakers to skills workshops and student challenges.

Our Professors of Practice, who are all senior, very successful business and industry practitioners, bring substantial business experience to aid practical learning alongside academic expertise.

A global reputation and ranking for executive-level qualifications
We are proud to participate in the major global business education rankings. The Financial Times has ranked our Distance learning MBA 1st in the world in 2021 for the fourth consecutive year. Our Executive MBA is Ranked 6th in the world and 1st in the UK in the Economist/WhichMBA? 2020 Executive MBA ranking.

We are also part of an elite group of global business schools who have triple accreditation from the leading national and international accreditation bodies - AACSB, EQUIS and AMBA.

Any questions?
If you would like to speak to the team to discuss The Warwick Executive Diploma in B2B Marketing, you can email us, or call us on +44 (0) 7384 910 598. 

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