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Behavioural Science in Practice


Each day, you will learn about both theory and practice, while being encouraged to work on your live challenges as briefs.

Day 1: Introduction to key concepts, Beliefs, Decision-making, Introducing the TEST methodology: TARGET, Case study/Group activity

Day 2: Preferences, Bitesize behavioural science, EXPLORE, SOLUTION, Case study/Group activity

Day 3: Bitesize behavioural science, TRIAL, Case study/Group activity, personal project application - turning theory into practice

The programme will also include guest speakers, who will share their experience of using behavioural science in their organisation.

Download the Behavioural Science in Practice brochure to see the full timetable.

Course leaders

More speakers will be announced in the lead up to the programme.

About WBS
The Behavioural Science group at Warwick Business School is the leading centre of its kind in Europe, at the forefront of research in psychology, economics and neuroscience, while heavily involved in real world applications.

About BIT
The Behavioural Insights Team (BIT) is a social purpose company, jointly owned by the UK Government; Nesta; and BIT employees. Their main objectives are to:

  • Make public services more cost-effective and easier for citizens to use
  • Improve outcomes by introducing a more realistic model of human behaviour to policy
  • Enable people to make ‘better choices for themselves’.

WBS London, The Shard
You will study at WBS London on the 17th floor of The Shard, where we offer part-time programmes. These include the Executive MBA and Doctor of Business Administration (DBA) programmes.

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