Through a short concentrated period of study you will rapidly delve into a subject area and develop projects to apply directly to your organisation.
Sales is one of the functions most fundamentally transformed by digital technologies. From lead generation to after-sales service, tasks are being increasingly replaced or enhanced by technologies such as virtual communication, e-commerce channels, analytics, and artificial intelligence.
However, transforming sales digitally is difficult. First, digital sales technologies are complex and evolving rapidly, so keeping track of and understanding the latest trends in depth is extremely challenging. Second, many organisations introduce digital technologies unsystematically, a recipe for failure. And third, successful digital transformation is a change issue more so than a technological issue, organisations need a fundamental shift in their culture.
This Postgraduate Award helps you overcome these three difficulties. You will learn about the key trends in the digital transformation of sales, exploring how analytics can transform sales decisions and the impact of AI and automation technologies. You will also develop an understanding of the factors that determine success or failure when digitally transforming your own sales function. Plus, you will learn how to effectively manage and drive change in your organisation.
This Postgraduate Award will run across four days of face-to-face teaching at our London base in The Shard, with a six week window to complete your assignments.
You will consolidate your learning with assignments that allow to apply your knowledge and develop useful insights for your organisaton.
"The sales function has always been a key target of digital transformation. This Postgraduate Award focuses on how to navigate the move into a more strategic approach to creating sales transformation."
Explore the PGAs that would work well with Driving Digital Transformation Within Sales:
Through a short concentrated period of study you will rapidly delve into a subject area and develop projects to apply directly to your organisation.
Successful completion of three Postgraduate Awards will grant you a Postgraduate Certificate.
Successful completion of four Postgraduate Award modules plus an assessed Project Module, will grant you an Executive Diploma in one of our specialist subject areas.
Tailor your qualification by completing any four Postgraduate Award modules from our selection of subject areas, plus the assessed Project Module to gain an Executive Diploma in Advanced Management.