Core Insights Podcast Series: Leading through COVID-19
18 May 2020
Warwick Business School's Core Insights editorial team bring expert advice and knowhow to help organisations cope with the impact of the global pandemic.
Bringing you the leading academics from Warwick Business School, this podcast series will also see Professors share their views on the impact of the Coronavirus pandemic on business, industries and the global economy.
Listen to it below or through your usual podcast provider:
Four lessons for marketing during the Coronavirus crisis
In Warwick Business School's special Core Insights podcast series on how organisations can survive the Coronavirus crisis, host Trevor Barnes interviews Hugh Wilson, Professor of Marketing, on how brands should market during the pandemic.
Professor Wilson and his colleagues have analysed data produced by insights agency MESH Experience's tracking of consumers during the first weeks of the crisis to draw up four valuable lessons for brands.
How to exit the lockdown and save the economy
In this episode host Trevor Barnes talks to Nick Powdthavee, Professor of Behavioural Science, whose briefing paper with Andrew Oswald, Professor of Behavioural Economics, details a way out of the very necessary lockdown that has put economies across the world in stasis.
It is being actively considered by the UK Government and here Professor Powdthavee outlines the reasoning and affects this strategy would have. To read more on the briefing paper click here.
The biases that afflict leaders in a crisis
Core Insights host Trevor Barnes talks to Nick Chater, Professor of Behavioural Science, author of award-winning book The Mind is Flat and star of BBC Radio 4's The Human Zoo, about the biases and heuristics that leaders suffer in a time of crisis.
Professor Chater also suggests the tactics leaders can use to resist these very understandable biases that we often fall prey to, but can lead to taking wrong turns or a false sense of security. Read more on these biases here and find out more about Professor Chater here.
The guiding principles for leading organisations in a crisis
Host Trevor Barnes talks to Dimitrios Spyridonidis, Associate Professor of Leadership and Innovation, about what leaders should do when their organisation is plunged into a crisis, and for many companies there has been no bigger crisis than the current global pandemic.
Dr Spyridonidis delves into the leadership literature to outline six principles that should guide leaders' actions and decisions during the crisis. For more on the six principles read Dr Spyridonidis' accompanying article here.
What firms will survive the pandemic?
John Colley is Professor of Practice in Strategy, a former MD of a FTSE 100 company and has held non-executive director roles on a number of Private Equity boards.
Here, Professor Colley talks to Core Insights host Trevor Barnes on what businesses need to do to survive the pandemic, who the winners and losers will be, and how it could be the end of the likes of Uber and WeWork. Read more on Professor Colley's analysis of the impact on business here.
What will the energy industry look like after the pandemic?
With host Trevor Barnes this Core Insights episode sees Michael Bradshaw, Professor of Global Energy, examine the impact of the global pandemic on the energy industry. Demand for oil has stalled in the economic lockdown with the US experiencing negative prices.
Could it see governments around the world accelerate green policies and a move away from a dependence on oil and gas, or will things return to normal once the pandemic is over? Professor Bradshaw looks at the different scenarios that are likely to play out in a post-pandemic future. Read more on it from Professor Bradshaw here.
How does the Coronavirus tracing app work?
Eivor Oborn, Professor of Healthcare Management, discusses the various coronavirus tracing apps that are being trialled with Core Insights host Trevor Barnes.
Professor Oborn explains the disadvantages and advantages of the UK's NHSX app currently being tested on the Isle of Wight and how it differs to Google and Apple's version. To read more on how the app will work read Professor Oborn's article here.