Redefining neuromarketing as an integrated science of influence

Laura Chamberlain - View Profile:

• ’Welcome to the Jungle! The neuromarketing literature through the eyes of a newcomer European Journal of Marketing
• This is your brain on neuromarketing : reflections on a decade of research Journal of Marketing Management
• Pride and prejudice and causal indicators Measurement : Interdisciplinary Research and Perspectives
• Redefining neuromarketing as an integrated science of influence Frontiers in Human Neuroscience
• Age-related striatal BOLD changes without changes in behavioral loss aversion Frontiers in Human Neuroscience
• Material and efficient cause interpretations of the formative model : resolving misunderstandings and clarifying conceptual language AMS Review
• Using an experiential business game to stimulate sustainable thinking in marketing education Journal of Marketing Education
• Neuromarketing and consumer neuroscience : contributions to neurology BMC Neurology
• Formative variables are unreal variables : why the formative MIMIC model is invalid AMS Review
• The MIMIC model and formative variables : problems and solutions AMS Review
• Neuroimaging and psychophysiological measurement in organizational research : an agenda for research in organizational cognitive neuroscience Annals of the New York Academy of Sciences
• What is ‘neuromarketing’? A discussion and agenda for future research International Journal of Psychophysiology
• Using fMRI analysis to unpack a portion of prospect theory for advertising/marketing understanding
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