Marketing

The Marketing group is one of the newest subject groups at WBS. Our faculty contributes to the academic and public debate in a number of areas:

  • strategic marketing
  • sales management
  • services marketing
  • retailing
  • consumer behaviour
  • technology and product innovation.

Members of our group regularly publish in top-tier scholarly journals in the fields of marketing and retailing including:

Head of Group Professor John M. Rudd

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Professor Philippe Mueller discusses the active research community at WBS
Services for business

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