Teaching Groups
Research Centres
Special Interest Groups
Marketing
The Marketing group is one of the newest subject groups at WBS. Our faculty contributes to the academic and public debate in a number of areas:
- strategic marketing
- sales management
- services marketing
- retailing
- consumer behaviour
- technology and product innovation.
Members of our group regularly publish in top-tier scholarly journals in the fields of marketing and retailing including:
- Journal of Retailing
- Journal of Consumer Research
- Journal of Management Studies
- Journal of the Academy of Marketing Science
- Journal of Service Research.
Head of Group Professor John M. Rudd
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