Through a short concentrated period of study you will rapidly delve into a subject area and develop projects to apply directly to your organisation.
Wherever you are working within an organisation or looking to start your own business, it is likely that your role will require knowledge about digital platforms. There is a growing interest in platforms and their strategic implications for organisations and society, and how they are shaping the world we live in.
This Postgraduate Award will provide you with a broad perspective on platform strategy and highlight its relevance for contemporary organisations. You will explore how to build and design effective platforms, adaption strategies, and pricing strategies and understand platform competition and regulation. This course will also consider the implications of working with platforms and highlight how you can better understand how to participate and work with various platforms in your role.
Through the course, you will use case studies to analyse examples of successful and failed platforms and apply concepts and theories to your organisation.
This Postgraduate Award will run across four days of face-to-face teaching at our London base in The Shard, with a six week window to complete your assignments.
To consolidate your learning, you will complete a reflective essay. The assignment will provide you with an opportunity to apply your learning to real life situations, allowing you to take back tangible knowledge that could support your organisation.
“Digital platforms, which underpin the business models of the world’s most successful companies, are disrupting most industries and re-defining key business assumptions. Whether a company seeks to launch its own platform or to participate on existing platforms, the success of these endeavours depends on how well it understands the new platform rules.”
Explore the PGAs that would work well with Platform Strategy:
If you’re interested in studying one of our subject-specific Diplomas, this Postgraduate Award is a module on our Executive Diploma in Digital Leadership.
Through a short concentrated period of study you will rapidly delve into a subject area and develop projects to apply directly to your organisation.
Successful completion of three Postgraduate Awards will grant you a Postgraduate Certificate.
Successful completion of four Postgraduate Award modules plus an assessed Project Module, will grant you an Executive Diploma in one of our specialist subject areas.
Tailor your qualification by completing any four Postgraduate Award modules from our selection of subject areas, plus the assessed Project Module to gain an Executive Diploma in Advanced Management.