Staff Directory

Dr David Arnott

Principal Teaching Fellow in Marketing & E-Business


Research Interests

Marketing aspects of e-business, especially internet marketing , interactive consumer behaviour and IT in marketing communications; marketing of services and role of culture in product selection; and marketing pedagogy.

Teaching in 2017-2018

Distance Learning MBA
  • IB8050: Strategic Marketing
Executive MBA
  • IB7030: Marketing
Full Time MBA
  • IB9040: Marketing
MSc Business
  • IB846B: Global Branding
Marketing & Strategy
  • IB846K: Global Branding
  • IB9X30: Research Methods for Marketing and Strategy
Undergraduate
  • IB3130: Business Studies I
  • IB0080: Individual Project
  • IB0070: Problem-Solving in Organisations
  • IB2650: Service Marketing

Marketing Group

Email:  /  Tel: 024 765 24487  /  Room: 3.103

Biography

Twelve years' experience in field management and marketing with an oil industry service company. Manages undergraduate and postgraduate courses in marketing analysis, marketing communications, and research methods.
Over 90 publications in books, journals (e.g. EJM, IJSIM, ) and conferences, and holder of several 'best paper' awards.
Currently, Academic Director MSc Marketing & Strategy programme.

Publications

Journal Articles

Journal Items

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