Website Cookie Policy

1. What is a cookie?

Most web sites use cookies to remember information about you and your preferences, either for the duration of your visit or for repeat visits. A cookie is a simple text file that is stored on your computer or mobile device by a web site, that web site can then retrieve the contents of that cookie when required whether that be during the visit or on subsequent visits.

If we didn't use cookies, our web site would think you are a new visitor every time you move to a new page on the site. For example, if you were to enter your login details and then move to another page, our site wouldn't be able to remember that you'd previously signed in.

There are two types of cookies session cookies and persistent cookies. These cookies may be set by our web site ('first party cookies') or by other web sites which provide content on the page you are viewing ('third party cookies')

2. Do we just use cookies?

No - Web beacons, such as clear GIFs, web bugs, or pixel tags, are tiny graphics with a unique identifier, similar in function to cookies, are used to track the online movements of our users. In contrast to cookies, which are stored on a user’s computer hard drive, web beacons are embedded invisibly on web pages and are about the size of the period at the end of this sentence. Web beacons are used in combination with cookies to help us and our advertisers understand the behaviour of our users.

3. What types of cookies does Warwick Business School's web site use?


Preference cookies help our Website to remember information that changes the way the site behaves or looks, for instance, by remembering what type of device you are using to browse our site we can ensure that the site displays correctly.


We use security / registration cookies to authenticate users


These are the cookies which help make our Website work. Simple functions such as navigating around web pages or accessing secure areas of the Website would not be possible without these cookies.


We use Google analytics to gather information about site usage. The information we gather includes but is not limited to; whether or not you have visited the site before; the pages you have accessed; the referring Website. In addition we also use Analytics to gather data on our users' demographics (age, gender) and interests (affinity categories, other categories). Should you wish to opt out you can use the Google Analytics Opt-out Browser Add-on.

Dotmailer ROI tracking reports referrals generated by our email campaigns. Our emails may contain a single, campaign-unique web beacon pixel to tell us whether our emails are opened and verify any clicks through to links or advertisements within the email.

We also use Double Click for Advertiser Floodlight tags (DFA) to make advertising more engaging, valuable and to improve reporting on campaign performance. DFA is used for advertising we serve outside of the WBS domain to help determine how many people click on our ads and end up purchasing/applying for our products or courses on either our Website or partner sites. We do not generate information that can identify you personally. These cookies persist for a limited time. For more information see: How Google uses cookies in advertisingAbout Floodlight page.


We use Interest based advertising to serve our adverts to visitors that have loaded pages on our website and also on partner sites outside of the WBS domain. Our adverts will appear across the Google Display Network and the Microsoft Media Network, triggered by a cookie that is added to your browser upon loading certain pages. Membership duration can be up to 365 days or until the cookie is manually deleted. If you visit our pages again the membership may be renewed. The data we collect is non-personally identifiable information (Non PII) and is based on cookie information and browsing history. None of the information collected is ‘personal data’ or ‘sensitive personal’ data as defined by the Data Protection Act. We do not correlate personally identifiable information with remarketing lists, cookies, or other anonymous identifiers. If you object and wish to opt out you can visit Google's Ads Preferences Manager, Microsoft's About our ads or NAI's Consumer Opt out page.

Other Third Party and Targeting Cookies

We sometimes embed photos and video content from third party web sites such as YouTube, Facebook, Twitter and Flickr. As a result, when you visit one of our pages containing such content, you may be presented with cookies from these web sites. We don't control the dissemination of these cookies and you should check the relevant third party's web site for more information.  These cookies may record your visit to our website, the pages you have visited and the links you have followed. These cookies may be used by third parties for this purpose and linked to their own site functionality.

'Targeting' cookies are linked to services provided by third parties, such as 'Like' buttons and 'Share' buttons. The third party provides these services in return for recognising that you have visited our website. We use 'Targeting' cookies to… Link to social networks like Facebook, who may subsequently use information about your visit to target advertising to you on other websites, Provide advertising agencies with information on your visit so that they can present you with adverts that you may be interested in when you return to our website or visit other third party websites, Deliver content and marketing communications tailored to your interests based on information from your visit.

We don’t sell the information collected by cookies, nor do we disclose the information to third parties, except where required by law (for example to government bodies and law enforcement agencies).

4. What to do if you don't want cookies to be set

If you don’t want web sites to store cookies on your computer, tablet or phone, you can modify your browser so that it asks for your permission when a web site wants to set a cookie, or you can refuse cookies altogether. You can also delete cookies that have already been set. If you wish to restrict or block web browser cookies on your device then you can do this through your browser settings; the Help function within your browser should tell you how. Alternatively, the site contains comprehensive information on how to remove cookies on a wide variety of desktop browsers. For Google Analytics cookies, Google provide a tool which allows you to specify that you don't want to accept their cookies, not just for our site, but for all sites which use Google Analytics. You can obtain the Google Analytics opt-out tool here. Additionally if you wish to change your ad preferences click here

5. Still want more?

If you would like to see the list of cookies that may be applied to your device when visiting the WBS web site please see our latest cookie list.

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