Staff Directory

Professor Loizos Heracleous

Professor of Strategy

Research Interests

Strategic Management from an Organisational Perspective (dual strategies, innovative strategising processes, strategic capabilities and innovation, corporate governance, strategic management instructional case development)

Organisational Discourse (discourse conceptualisation and analysis, interpretive/hermeneutic approaches to theory and methodology, organisational analysis from a discourse perspective, Gidden's structuration theory and continental social theory)

Organisation Change and Development (roles of organisational discourse, metaphor, dialogue, culture and learning in organisation change and development processes)

Teaching in 2015-2016

Research Students

  • IB9DV0: Collecting and Analysing Qualitative Data

Executive MBA

  • IB9T10: Strategy and Practice
  • IB9T10: Strategy and Practice

Marketing & Strategy

  • IB92U0: Strategy in Practice

Strategy & International Business

Email:  /  Tel: 024 765 24800


Before joining Warwick Business School, Loizos was Reader in Strategy at the Said Business School and Official Fellow of Templeton College at Oxford University, and Associate Professor of Business Policy at the National University of Singapore. He has authored six books and over 60 articles. His work has been published in leading journals including the Academy of Management Journal, Academy of Management Review, MIS Quarterly, Strategic Management Journal, Journal of Management Studies, Organization Studies, Human Relations, Harvard Business Review and MIT Sloan Management Review. Loizos serves on the editorial boards of top management journals including the Academy of Management Journal, the Academy of Management Review, the Journal of Management Studies and Human Relations. He is a member of Cambridge Alumni in Management, Oxford Business Alumni, the Academy of Management, and the European Group of Organisation Studies. His research has been honoured by three noted Best Paper awards from the Academy of Management; in 1999 (on globalisation), in 2004 (on organization development) and in 2006 (on corporate governance). He received an Emerald Literati Award for 2007 for his research on the role of biometric technologies in service excellence, a second Emerald Award in 2009 for the Paper with the Best Practical Implications for his work on human resource strategy at Singapore Airlines, and a third award for the Paper with Best Practical Implications in 2010 for his article entitled "Can business learn form the public sector?" His case study entitled "Strategic leadership and innovation at Apple Inc" won the Case Center's overall case award for 2013, out of 17,511 eligible cases. Loizos has trained or advised executives from several blue chip corporations including IBM, Total, Rolls-Royce, KPMG, Standard Chartered, O2, and Bank of China. More information about his work can be found on

Recent Publications [all...]

Journal Articles

  • Papachroni, A., Heracleous, L. & Paroutis, S.. "Organizational ambidexterity through the lens of paradox theory: Extending the research agenda."
    Journal of Applied Behavioral Science (2015)
  • Heracleous, L. & Werres, K.. "On the road to disaster: From strategic misalignments to corporate failure."
    Long Range Planning (2015)
  • Morrell, K., Learmonth, M., & Heracleous, L.. "An archaeological critique of evidence-based management: One digression after another"
    British Journal of Management (2015)
  • Heracleous, L. & Gonzalez, S.A.. "Two modest proposals to propel NASA forward. Space Policy"
    30 (2014): 190-192.
  • Heracleous, L. & Wirtz, J.. "Sustainable competitive advantage at Singapore Airlines: Dual strategy as mastering paradox."
    Journal of Applied Behavioral Science 50 (2014): 150-170.
  • Paroutis, S., Bennett, M. & Heracleous, L.. "Smart city technology as a strategic option in recessions: The case of IBM smarter cities."
    Technological Forecasting and Social Change (2014)
  • Heracleous, L. & Klaering, L. A.. "Charismatic leadership and rhetorical competence: An analysis of Steve Jobs' rhetoric."
    Group and Organization Management 39 (2014): 131-161.
  • Jacobs, C., Oliver, D. & Heracleous, L.. "Diagnosing organizational identity beliefs by eliciting complex, multimodal metaphors."
    Journal of Applied Behavioral Science 49 (2013): 485-507.
  • Heracleous, L.. "Quantum strategy at Apple Inc"
    Organizational Dynamics 42 (2013): 92-99.
  • Paroutis, S. & Heracleous, L.. "Discourse revisited: Dimensions and employment of first-order strategy discourse during institutional adoption."
    Strategic Management Journal 34 (2013): 935-956.
  • Barrett, M., Heracleous, L. & Walsham, G.. "A rhetorical approach to IT diffusion: Reconceptualizing the ideology-framing relationship in computerization movements."
    MIS Quarterly 37 (2013): 201-220.
  • Heracleous, L.. "The employment of structuration theory in organizational discourse: Exploring methodological challenges."
    Management Communication Quarterly 27 (2013): 599-606.
  • Fischer, O. & Heracleous, L.. "A counter-intuitive view of the role of the role of the communication medium in leadership and change. Research in Organization Change and Development,"
    20 (2012): 37-58.
  • Heracleous, L. and Lan, L. L.. "Agency theory, institutional sensitivity and inductive reasoning: Toward a legal perspective"
    Journal Of Management Studies 49 (2012): 223-239.


Book Chapters

  • Heracleous, L.. "Discourse theory."
    Sage Handbook of Process Organization Studies. (2016)
  • Morrell, K. & Heracleous, L.. "Is shareholder empowerment a "good thing"?"
    Shareholder Empowerment (2015)
  • Oliver, D., Heracleous, L. & Jacobs, C.. "Balancing divergence and convergence: Stimulating creativity through hybrid thinking."
    The Handbook of Management and Creativity. (2013)
  • Heracleous, L. & Wirtz, J.. "Strategy and organization at Singapore Airlines: Sustainable advantage through dual strategy."
    Energy, Transport & the Environment. (2012): 479-493.

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